The Pitch Video: The Pinnacle of the Business Pitch
Pitch videos have increased in importance through the wider use of crowdfunding and general lack of time, what with the increasingly massive information overload in recent years. They are also used more and more as investment videos in the pitch design for traditional business models.
The professional film pitch is also a direct consequence of both increased technical requirements that investors have to founders trying to obtain traditional financing and due to inflation in alternative finance through venture capital, other equity financing and the ‘swarm financing’ mentioned earlier. These alternative sources of finance function by their own rules, typically, factors such as social proof / content sharing / virality play a role. This business model validation evidence can be reflected much better with the video pitch formats.
Types of Pitch Videos
The typical pitch video is usually very short, hence the term “elevator pitch video”. The storyboard is often based directly on the executive summary of the business plan. However, today there are also other types of investment videos that are several minutes long and very complex, bordering on promotion videos / video products.
The pitch-video format pitch deck screencasts in combination with moving 3D animation, aerial photographs, and sometimes a female speaker have become popular lately, particularly in traditional business models and real estate sector development. A professional-looking video is produced with relatively little effort, which leads the recipients through the details of the establishment step by step. Below you will have an opportunity to see a reference example in English, which was used for the crowdfunding campaign of a private VC network in the US.
In conjunction with a convincing business plan (see also our business plan advice), the manageable effort of a video pitch can make the difference between a positive and negative investor decision. Since the pitch deck can be derived from the business plan without much difficulty, it is the central element of this vector for founders with existing business plans and a logical step towards highly motivated talks with investors.
Example of a pitch video made by BrainHive, real estate development in Austria
Creating a Pitch Video: BrainHive’s Offer
We at BrainHive create pitch videos either in cooperation with our local partners with their own camera teams that you can visit in your region (about 5,000 Euro budget) or via resource-efficient alternatives.
Below we have listed some options that you may want to take into consideration when preparing your order.
► Classic compilation based on the above reference, for example:
- Founder interview
- Other recordings, which the founders have created themselves (for example, product videos/photos)
- Screencast pitch deck presentation
- 2D or 3D animation (whiteboard / CAD animation etc.)
- aerial photographs (drone images)
- Logo intro animation
- Greenscreen spokeswoman
- Matching musical background
- subtitles / flash
- And many other options
► Professional finishing, so that everything seems “one piece”
► In English or German
► Providing consultancy to the storyboard or according to customer requirements / specifications
► Creation of scripts
► Display of logos / colors according to your corporate identity
►Support of your crowdfunding campaign via VA / PM services or PR support via BrainHive Ethical Marketing
Apart from all the mentioned factors, of course, professional communication and a good chemistry also play a role in good cooperation. Trust BrainHive- we know our way and are able to meet your expectations fully. Our background in classical strategy / consulting enables us to achieve results that satisfy even the highest demands, and this has been the case ever since we were founded.
Example of a pitch video made by BrainHive, employing aerial photography
Pitch Video Production and Much More for Your Startup
We can facilitate your projects competently in every phase of development. By connecting our marketing agency BrainHive Ethical Marketing (www.brainhive-ethical-marketing.com) we are able to create movie pitches of supreme visual quality. We offer great terms even on creating logos or editing your media for use in the pitch video. At no time will you have to worry that we are being careless with your business secrets. Besides the usual writing contracts to maintain confidentiality and privacy, you can rely on our high ethical standards and professional start-up advice. With us you can be sure that we keep our insights into your business model to ourselves.
Conclusion: Creating a Professional Pitch Video Has Never Been Easier
We want you to concentrate on the startup activity that really excites you and lets you reach peak performance. Having a clear head about strategic issues will help you put your business on solid ground as quickly as possible. Thanks to our strong focus, particularly competent start-up advice and motivated team you can be sure that you will get a really effective pitch video for a wide variety of applications.
Come and talk to us! Learn about the attractive conditions, at which we can take over the production of your pitch videos for you. You will be surprised by the excellent price-quality ratio of our services.
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