The following is the full, uncut 2h recording and session notes transcript of the NGO organization NorCal Resilience Network which is a think tank & civic action collective for food justice, urban gardens / permaculture and social community transformation (norcalresilience.org). The information on this page contains huge value for people planning or already operating an NGO or impact project, as for example is also the BrainHive JungleLab Coworking space in Guatemala. If you’re an NGO, not-for-profit or impact entrepreneur, do not hesitate to approach us for full or part discount on your business plan, financial plan or pitch deck (conditions of the BrainHive charity program apply).
The session was held between Susan Silber, Founder and Steering Committee Director of NorCal Resilience and Joe Goerbert, Founder and CEO of BrainHive Consulting, on the 18th of February 2017 in her home in Berkeley, a Northern suburb of San Francisco.
0:00-30:00 Offerings and Services of the NGO
30:00-40:00 Unique Selling Proposition and Strategy
40:00-60:00 Market Analysis (Market, Target Group, Competition, Location)
60:00-70:00 Partners
70:00-90:00 Marketing Plan
90:00-100:00 Business Organization (Team, Management, Recruiting, Staff, Operations/Logistics/Infrastructure/Accounting)
100:00-120:00 Financials and Miscellaneous
Business Plan Ideas
Build a track record. Collectively share our story. Collect the numbers. Testimonials. Stories. Yelp reviews for partners on Amazon, Yelp.
Certification for community organizing.
PRODUCTS:
Workshops/presentation:
Work Parties: private homes.
Consulting:
KEY WORDS — Flood proof housing.
Curtis Stone – stuff that works.
Pool resources.
Circle of Collaborators:
Everything for free — NOOOOO
How to monetize collaboration. Plugged with PR. Pitch event with social channels. Testimonials. Review on Yelp/FB review. 5-star review listing for permaculture.
INCOME STREAM:
Unique Selling Proposition:
Strategy:
Organizing the Work:
The Market:
Perfect customer.
Top Influencers:
Partners:
3 Categories:
Logos on website.
Media: radio. TV.
Marketing Plan:
Communication Policies:
Business Network International – keeping chapters engaged
Fierce Allies – LGBT.
Value – neighborhoods who talk to each other, trust each other.
Business Organization:
Who are the people we want to talk to? Key skills
Tell investors what we will use the money for. — Crowd Funding.
Financial Plan:
Elevator Pitch!!
Keyword | Avg. Monthly Searches (exact match only) | Competition | Suggested bid |
social justice | 5400 | 0,02 | 2,68 |
permaculture | 3600 | 0,11 | 2,04 |
curtis stone | 3600 | 0,19 | 2,5 |
urban farming | 1900 | 0,08 | 0,71 |
sustainable development | 1600 | 0,17 | 5,07 |
environmental justice | 1300 | 0,02 | 2,69 |
organic farming | 1000 | 0,19 | 2,31 |
urban gardening | 1000 | 0,12 | 2,81 |
learning farm | 1000 | 0,17 | 2,25 |
local foods | 1000 | 0,02 | 2,31 |
civic engagement | 1000 | 0,01 | 1,38 |
container gardening | 880 | 1 | 0,9 |
community garden | 880 | 0,08 | 2,73 |
sustainable agriculture | 720 | 0,14 | 3,06 |
service learning | 720 | 0,04 | 1,97 |
green building | 720 | 0,26 | 3,35 |
green roof | 720 | 0,09 | 7,43 |
food security | 590 | 0,07 | 1,73 |
organic gardening | 590 | 0,53 | 1,52 |
intentional communities | 480 | 0,24 | 2,48 |
garden communities | 480 | 0,02 | 0 |
agroecology | 480 | 0,03 | 0 |
california garden | 480 | 0,08 | 2,85 |
community development | 480 | 0,12 | 2,29 |
community service opportunities | 390 | 0,47 | 2,27 |
sustainable living | 320 | 0,24 | 1,74 |
eco village | 320 | 0,16 | 1,48 |
community garden near me | 320 | 0,08 | 1,88 |
urban agriculture | 320 | 0,1 | 2,51 |
food justice | 320 | 0,08 | 1,96 |
community building | 320 | 0,03 | 2,57 |
community engagement | 320 | 0,12 | 2,41 |
civic responsibility | 320 | 0 | 0 |
green living | 320 | 0,12 | 2,71 |
sustainable design | 320 | 0,08 | 2,58 |
eco homes | 320 | 0,15 | 2,17 |
permaculture design | 260 | 0,23 | 2,52 |
communal living | 260 | 0,23 | 1,67 |
black food | 260 | 0,04 | 0 |
what is permaculture | 210 | 0,11 | 1,35 |
bill mollison | 210 | 0,03 | 0,15 |
intentional living | 210 | 0,32 | 0,93 |
guerilla gardening | 210 | 0,01 | 0 |
city garden | 210 | 0,01 | 2,53 |
sustainable cities | 210 | 0,04 | 2,71 |
green architecture | 210 | 0,09 | 0 |
sustainable architecture | 210 | 0,08 | 5,34 |
permaculture principles | 170 | 0,15 | 1,91 |
permaculture garden | 170 | 0,13 | 2,13 |
food sovereignty | 170 | 0,02 | 2,35 |
community involvement | 170 | 0,09 | 2,29 |
community building activities | 170 | 0,24 | 5,02 |
community service organizations | 170 | 0,22 | 2,41 |
green infrastructure | 170 | 0,07 | 0 |
sustainable communities | 140 | 0,31 | 4,79 |
the urban farmer | 140 | 0,49 | 0,75 |
urban farmers | 140 | 0,11 | 0,54 |
community service projects | 140 | 0,35 | 3,1 |
civic activities | 140 | 0 | 0 |
green construction | 140 | 0,27 | 3,19 |
sustainable house | 140 | 0,14 | 2,02 |
self sustaining communities | 110 | 0,29 | 0 |
farm school | 110 | 0,22 | 1,45 |
building community | 110 | 0,06 | 2,65 |
civic participation | 110 | 0 | 0 |
civic education | 110 | 0,04 | 2,45 |
environmental architecture | 110 | 0,04 | 0 |
permaculture farming | 90 | 0,21 | 2,76 |
public garden | 90 | 0,01 | 0 |
organic gardening magazine | 90 | 1 | 1,32 |
building resilience | 90 | 0,24 | 0 |
greg peterson | 90 | 0,06 | 0 |
green engineering | 90 | 0,01 | 0 |
houses in the philippines | 90 | 0,23 | 0,3 |
permaculture design course | 70 | 0,6 | 1,76 |
off grid communities | 70 | 0,43 | 2,43 |
define food insecurity | 70 | 0,04 | 0 |
community farm | 70 | 0,09 | 2,88 |
find volunteer opportunities | 70 | 0,46 | 1,93 |
community service events | 70 | 0,31 | 0,21 |
permaculture books | 50 | 1 | 0,41 |
permaculture a designers manual | 50 | 0,07 | 0 |
permaculture magazine | 50 | 0,12 | 0,83 |
community resilience | 50 | 0 | 0 |
grow foods | 50 | 0,07 | 0 |
food justice definition | 50 | 0,05 | 1,11 |
organic vegetable gardening | 50 | 0,45 | 0,67 |
permaculture courses | 40 | 0,52 | 1,39 |
agriculture courses | 40 | 0,5 | 2,24 |
agricultural sustainability | 40 | 0,18 | 2,63 |
building a community | 40 | 0,11 | 0 |
permaculture design certificate | 30 | 0,42 | 1,59 |
permaculture jobs | 30 | 0,43 | 0,37 |
urban permaculture | 30 | 0,18 | 0 |
eco communities | 30 | 0,28 | 1,4 |
intentional communities directory | 30 | 0,35 | 0 |
resilient communities | 30 | 0,04 | 0 |
food justice movement | 30 | 0,06 | 0 |
community engagement strategies | 30 | 0,37 | 0 |
introduction to permaculture | 20 | 0,43 | 0 |
alternative communities | 20 | 0,11 | 0 |
intentional living communities | 20 | 0,22 | 0 |
communal living communities | 20 | 0,66 | 5,77 |
permaculture classes | 20 | 0,54 | 0,86 |
poly farming | 20 | 0,09 | 0,45 |
the urban gardener | 20 | 0,1 | 0 |
food justice organizations | 20 | 0,51 | 0 |
neighborhood gardens | 20 | 0,07 | 0 |
formation permaculture | 10 | 0,57 | 0 |
cooperative community | 10 | 0,08 | 2,22 |
community garden projects | 10 | 0,2 | 0 |
building community resilience | 10 | 0,13 | 0 |
permaculture school | 10 | 0,57 | 2,85 |
permaculture training | 10 | 0,69 | 0 |
urban community gardens | 10 | 0,06 | 0 |
coop garden | 10 | 0 | 0 |
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