The following is the full, uncut 2h recording and session notes transcript of the NGO organization NorCal Resilience Network which is a think tank & civic action collective for food justice, urban gardens / permaculture and social community transformation (norcalresilience.org). The information on this page contains huge value for people planning or already operating an NGO or impact project, as for example is also the BrainHive JungleLab Coworking space in Guatemala. If you’re an NGO, not-for-profit or impact entrepreneur, do not hesitate to approach us for full or part discount on your business plan, financial plan or pitch deck (conditions of the BrainHive charity program apply).
The session was held between Susan Silber, Founder and Steering Committee Director of NorCal Resilience and Joe Goerbert, Founder and CEO of BrainHive Consulting, on the 18th of February 2017 in her home in Berkeley, a Northern suburb of San Francisco.
Content of Audio
0:00-30:00 Offerings and Services of the NGO
30:00-40:00 Unique Selling Proposition and Strategy
40:00-60:00 Market Analysis (Market, Target Group, Competition, Location)
70:00-90:00 Marketing Plan
90:00-100:00 Business Organization (Team, Management, Recruiting, Staff, Operations/Logistics/Infrastructure/Accounting)
100:00-120:00 Financials and Miscellaneous
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