Business Plan Nail Care and Beauty Salon: Tips and Advice

Each start-up should have a business plan. We start with collecting data, facts, and figures. A beauty salon business plan forms the basis for further steps and measures toward starting a nail care and beauty salon business.

Even after opening the beauty salon, the business plan should be maintained and serve as a tool to establish if the figures and especially the results meet expectations. This is necessary to achieve when writing a business plan so that you can quickly identify problems and take measures.

When it comes to a beauty salon business plan, you should focus on quality rather than quantity. Set yourself apart from the others. Usually clients are so overwhelmed by the plethora of offers out there and so are your employees when they are supposed to deliver dozens and dozens of different treatments. Please be sure to check out our detailed guide to creating a business plan, as well as our article on getting start-up loans.


Your nail care and beauty salon business plan should be structured as follows


Description of the start-up project

You should start the business plan by describing your service. Define which service you are offering for nail care and cosmetics. Mention which products / brands you will be offering and explain the advantages of these products (ingredients, nature-based, reasonably-priced and yet effective, visible improvement, current color and trend design). Suppliers often train personnel for free, so include this idea somehow, since it’s important.

Services for a nail salon can include manicures for men and women, nail care and nail design, nail drawing and modelling, etc.

Services for a beauty salon can include permanent makeup (dye ingredients, which certificate you have) face and body treatments, hair removal (which system), spa packages, use of spa facilities (Kneippism, sauna, baths).


Business Plan Nail Care and Beauty Salon: Goals And Objectives of Your Project

The reasons people need your services can be: problems, stress, poor diet, improper nail care, and others. These change the nails and also reflect on the skin. Your treatments must be presented clearly and simply. The client will receive detailed information. When he or she leaves the studio, it is with a sense of well-being and vigour.

Equipping Your Premises

Describe what staff you will have on the premises (electricians, plumbers, tile experts, carpenters, painters and upholsterers, interior decoration suppliers). Suppliers will usually provide display cases and cabinets.

Business Plan Nail Care and Beauty Salon: Starting Your Business

Give your start-up project a meaningful and memorable name. Provide your planned start date and explain how you concluded this date.

Information on the Founder(s)

Describe your work experience, vocational qualifications with titles where possible, sector knowledge in nail design and cosmetics and where your strengths lie.
Which shortcomings do you have and how will they be compensated? Here you can mention if you employ a tax advisor for bookkeeping, payroll, and evaluation of business results. One reason for this may be that you want to use your staff for your business.


Describe the location of your business, why you decided on this location, what public transport is available, is the studio within walking distance, how far away your competitors are, and whether parking is available. A good business plan writer will include the floor plan, sketches, photos of treatment stations, storage rooms, and external premises in the beauty salon business plan.

Market and Competition/Target Group

You should set your target group in terms of age, occupation, income, shopping habits, and gender. Do you already have some clients?
Potential investors may want to know if you know your market and competitors.
This also means that you must be aware of the trends, such as that stressed males are becoming more and more interested in relaxation and beauty treatments. Hair removal procedures are very trendy (as painless as possible). Think of the BEST AGER group, well-off seniors, trend- and fashion-conscious women (from what age up?).
How do you differ from your competition? Add opening times and what your value for money compared to your competition is. The salon business plan should include a price to quality ratio.


Business Plan Nail Care and Beauty Salon: Marketing

Our business plan experts will point out the potential benefits you offer your customers. How are your prices calculated? What is your strategy to beat the competition? TIP: Give your treatments an individual name. Then it’s easier to increase or decrease the price without frustrating your clients. With the name change, the price change is less noticeable.

Sales and Advertising
Who could be your partners and at what price?
What measures are you taking to draw attention to yourself?
(Radio advertising, flyers, ads in the local press, VIP invitations, inviting the press to your opening party – press publications will be free).

Business Plan Nail Care and Beauty Salon: Economic and Commercial Calculation Base
List the opening times, how many clients you expect and at what time, what will your TOP FIVE (5) or TOP TEN (10) treatments be, how many will you sell and at what price.
Other calculation factors include the purchase of materials, operating costs, and financing costs.
These calculations are important for your bank estimates. To do this, seek the assistance of a professional business plan writer. You could also hire your accountant or take an entrepreneurs seminar.

Staff / Organization
The financial calculation involves the issue of staff. This includes the number of staff and salaries/wages, receptionists, part-time and full-time employees.
In addition, describe the qualifications and the area of responsibility of the employee.


Business Plan Nail Care and Beauty Salon: Financial Plan, Liquidity Plan, Profitability Forecast

Describe the total amount of capital required for acquisitions and start-up costs. A liquidity reserve for an initial period of 6 months should be included.

Describe and evaluate your equity. What is the need for debt? What assurances can you offer in exchange for loans? Do you intend to apply for funding?

Estimate the amount of sales, costs and profits in the next three years.


Legal Form
You should have chosen a legal form at the latest upon registration of your business.

Business Plan Nail Care and Beauty Salon: Documents
You can complete your salon business plan with the following documents: Curriculum vitae,
rent / lease contract, overviews of collateral depending on the legal form.


Conclusion: Creating a good business plan is a lengthy process. Pay careful attention to the suggestions in this article and our business plan aid article. We also recommended checking out our financial plan templates and business plan samples.


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