Eco Village Business Plan | Intentional Living Community

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This blog entry is to showcase one of our recent contributions as part of the BrainHive Charity Program. It features a full 50+ pages business plan for a multi-million dollar eco village. It was written as part of our activities in Guatemala, where we opened up a coworking/coliving space.

For the better understanding of how the business plan evolved, it could be useful to compare the below finalized version with an older version: ECO VILLAGE BUSINESS PLAN-Template_Showcase-BrainHive-0

We are also permitted to share the thoughtfinding and briefing process in this showcase. The following link downloads the notes and documents that became the core briefing components for this project: ECO VILLAGE BUSINESS PLAN-Template_Showcase-Notes-BrainHive-1

Last but not least, these are the financials of this project as an Excel financial plan: Financial Plan_ECO VILLAGE BUSINESS PLAN-Showcase-1.2

The following is actual footage from the space, as a 360° immersive video:

  1. Executive Summary

ECO COMMUNITY BUSINESS PLAN CONCEPT is a transformational ecovillage and an impact hub on the waterfront of picturesque Lake ECO COMMUNITY BUSINESS PLAN LOCATION. It is located in the outskirts of a traditional Maya town called ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna in ECO COMMUNITY BUSINESS PLAN COUNTRY.

The Village empowers individuals and local communities by hosting a number of  different retreats, events and hands-on courses to promote spiritual practice, creative growth, permaculture, regenerative economy, intentional community living, leadership and conscious celebration. We are welcoming residents and co-creators from all ages to our international family. By creating an intentional and harmonious space we live and learn together with members of the transformational movement, digital nomads, local indigenous villagers and ECO COMMUNITY BUSINESS PLAN COUNTRYn expats.

Tribe members receive support by the networking concept of ECO COMMUNITY BUSINESS PLAN CONCEPT that connects them with various projects for mentoring, knowledge sharing and learning. Different generations exchange valuable mentorship and by giving guidance and help to each other.

Sharing experiences and knowledge in a community manner can solve current and future problems and challenges. Our Village is becoming a leading hotspot for networking, collaboration and mentorship in the new impact and regenerative economy sphere.

For interested individuals the Village will provide educational courses to create a unique place for practicing regenerative economy / spirituality and learning practical skills in a relaxing loving and inspirational environment.

The courses consist also of science-related topics, leadership, ethics, time management, personal management, coding, design, dance, food, health and safety innovation and other skills. The Village will collaborate with various public and private stakeholders, schools, universities and companies, science and technology oriented establishments, local professionals from ECO COMMUNITY BUSINESS PLAN COUNTRY as well as international entrepreneurs, teachers and speakers. Our venues will also hold tribal celebration and entertainment events for all ages.

Our current market analysis shows that ECO COMMUNITY BUSINESS PLAN COUNTRY is a promising choice in terms of growing economy and rising wealth of the relatively young population and myriad expat intentional living tribe members who have established projects in the liberal environment on Lake ECO COMMUNITY BUSINESS PLAN LOCATION.

The expats around the Lake are well educated and the demand for our niche education projects is increasing.

To establish the outstanding project of ECO COMMUNITY BUSINESS PLAN CONCEPT in ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna, we are  looking for funding of up to one million US Dollars. We are looking for the right inspired investors who are a good fit to ECO COMMUNITY BUSINESS PLAN CONCEPT, want to grow with the project and feel excited to join the family.

Our team has contributed enough equity to set up the initial development stage of ECO COMMUNITY BUSINESS PLAN CONCEPT, as well as tremendous amounts of work and expertise.


Start-up expenses include:

  • land purchases,
  • real estate development,
  • accounting,
  • legal and consulting services,
  • research and development
  • website and online presence
  • electronic and security equipment
  • other running fees


The Village opened in October XXXX and is projected to arrive at stage two by November XXXX. ECO COMMUNITY BUSINESS PLAN CONCEPT’s innovative and modern educational approach is unique in scope, scale and vision in ECO COMMUNITY BUSINESS PLAN COUNTRY and the world.

The young generation of the country as well as members of the impact sphere will benefit from the Village as an education hub but also as a blueprint for creating regenerative economy around the globe. We project financial break even within X years and expect profit after that.


  • Services Description

The ECO COMMUNITY BUSINESS PLAN CONCEPT will be a several acres large complex and headquarters of the business and administrative offices. The final building plans include residencies for about XXX people, over a dozen multipurpose event and congregation rooms which offer space for up to XX people, a multipurpose open concept kitchen for workshops and cooking classes for XX to XX students, a lounge and reception area, a lakefront with a pier, sauna, outdoor garden with flower and vegetable gardens, a gallery for merchandising and exhibitions and a café, bar and restaurant area for XX to XXX persons. The general appearance will be serene, green, clean, open and pleasing for customers. The Village is built of X revenue streams that are comprised as follows:


  1. Retreats
  2. Renting & Sub-Letting
  3. Events
  4. Miscellaneous


The next paragraphs will show a brief introduction of each revenue stream:



ECO COMMUNITY BUSINESS PLAN CONCEPT will collaborate with distinguished experts in the art of holistic living to offer world class educational retreats in the areas of yoga, ayurveda and a selection of proven arts of healing, psychological and physical practice. Permaculture, regenerative entrepreneurship and digital nomadis retreats offer additional opportunities to learn more about design, creative thinking, leadership, science and culture.

All retreats will be hands-on, engaging programs that teach students the skills needed for their personal development. The retreats will impart valuable lessons that integrate spiritual practice and holistic living. ECO COMMUNITY BUSINESS PLAN CONCEPT is not only able to provide a yoga / TRX area and swimming for training and entertainment, but also several interactive skill games such as ping pong tables, an acrobatic toys play arena, boulle, volley ball, pickle ball and badminton court.


Example programs could include:


Spiritual Practice



  • Yoga, Qi Gong, Tai Chi, sound healing, regressions, therapies


Leadership: time management, leadership styles that help students think critically and develop the ability to make informed and reasoned decisions for the public good as citizens of a culturally diverse society in an interdependent world.


Dance: ECO COMMUNITY BUSINESS PLAN CONCEPT offers dance and movement artistry classes which can be held in group classes and private lessons.


Cooking, Health and Permaculture: Learn how to budget and prepare food from other cultures and develop new healthy recipes in Central and North America. Participants learn health and safety rules and make practical experiments to produce proper nourishment to both the beings on this planet as much as the planet itself.



ECO COMMUNITY BUSINESS PLAN CONCEPT will continue to sell tickets for its already popular and well-established full moon and new moon gatherings (each takes place once a month) that are priced at between US$XX to US$XX. The tickets give the right of entry to the grounds, with most food and drink included. Entertaining performances and focusing on themes with spiritual appeal mix with live performances of regional and sometimes international DJs.

The conscious celebration spaces are characterized by distinctive design that complement the spacious green outdoor area with its stunning volcano views. The area offers space to XXX to XXX guests. The congregation rooms can additionally be used for special events, impact conferences and daily use. The restaurant, bar, café, arcade and lounge area connect to present an inviting and relaxing atmosphere. The ECO COMMUNITY BUSINESS PLAN CONCEPT residents welcome patrons with special rituals that continue during the event. There’s a state-of-the-art, high-quality audio, lighting, and video system, stage instruments are also provided. Music instruments that are available to artists and regular visitors for spontaneous play will include drums, percussion, bass, clarinet, flute, voice, brass, strings and guitar.

ECO COMMUNITY BUSINESS PLAN CONCEPT provides a serene venue for people who are interested in organising forums, seminars and conferences for the impact sphere. These individuals long for a quiet and rejuvenating place at the lake, away from the noisy and busy cities in ECO COMMUNITY BUSINESS PLAN COUNTRY.

The ECO COMMUNITY BUSINESS PLAN CONCEPT will offer food and drinks to patrons, serving fresh, healthy vegan foods from its backyard garden and locally farmed products. The Village provides a modern and fully equipped kitchen, a cob oven and a food preparation area. The offering will include simple but ayurvedic foods with entrees and appetizers primarily served as communal meals. In the long run, a themed menu will be offered. Chefs will rotate for one to two months’ periods. The venue will additionally offer fresh juices, smoothies, probiotics and other beverages produced following longevity-focused body alchemy principles. As the project grows, the ECO COMMUNITY BUSINESS PLAN CONCEPT will provide a satisfying dining experience. All customers will receive excellent customer service.


Residencies and Venue Rental

ECO COMMUNITY BUSINESS PLAN CONCEPT will give space to up to XX families or between XXX-XXX individuals in its most developed scenario. The space will also available as a venue rental for third parties, ideally towards the direction of spiritual practice, appropriate technology, impact-entrepreneurial and entertainment based events. Additional services will be provided upon request, with individualized pricing for each service. Additionally, ECO COMMUNITY BUSINESS PLAN CONCEPT can offer floor space during events to third party operators to showcase their merchandise. The following amenities / utilities are available to part or full-time residents.


  • Cabanas (small houses) to rent
  • Rooms to rent
  • Tents/teepees to rent
  • Products for sale on premise (homemade medicines, handicraft etc.)
  • Boat (not yet acquired)
  • Warehouse/storage
  • Ecotoilets
  • Solar panels
  • X buildings with kitchen, rooms, dormitory
  • Yogashala to teach
  • Temazcal (sweat lodge)
  • Tools/machines for building and gardening
  • ECO COMMUNITY BUSINESS PLAN CONCEPT registered brand for products manufactured in the TV.
  • Human resources: experts in permaculture, event organization, administration, logistics, volunteer coordinators, digital marketers, holistic healing arts practicioners




WHAT SHOULD BE RETAINED AS EXAMPLE MISCELLANEOUS REVENUE POTENTIALS? In-House produce, memberships, consulting, spa/wellness etc are all up for discussion


  • Movement, dance, music, art, bodywork – classes, events and workshops
  • Accommodation for guests
  • Retreat, event and workshop space rental and preparation
  • Gardening, farming, permaculture and outdoor activities
  • Local and international volunteer and education projects
  • Restaurant, catering and food sales
  • Production and sales of goods
  • Health and wellness services
  • Building and construction – education, events and projects
  • Digital marketing services



  • Operational Business

Each revenue stream is organised by a division manager who is responsible for the day-to-day operations of the venue. The division manager will report directly to ECO COMMUNITY BUSINESS PLAN CEO who assumes the overall administrative and management responsibilities. Accounting, payroll and tax reporting will be outsourced. The Village ensures a regular marketing and employee training provided by local and international specialists.

The management of ECO COMMUNITY BUSINESS PLAN CONCEPT uses the systems of Sociocracy and Holacracy. The executive and decisional structure is based on circles, not on a pyramid of power.

  • The Heart Circle is the core circle of original founders that gathered people fully committed on the long term to the project during various stages of growth.
  • The vision circle includes all the core team members, and a representative person of each sub circle.
  • Each field of activity (spiritual teachers, retreat organizers, permaculture, event organization, investors, building, administration etc.) has its own circle where decisions are taken through Consensus (decisions are taken as long as nobody objects).
  • Every circle has a facilitator to coordinate the communication and a representative to communicate with the other circles.
  • Roles are attributed according to the skills of people and their motivation to do the work.
  • All the circles communicate with each other using so called “Double Link”. It means that a representative of each circle communicates with the other circles to validate decisions and inform them about the progress of the different projects.
  • There are also global circles including everyone, healing circles for conflict resolution and transparency circles to allow everyone to express themselves. These circles guarantee a healthy communication and interaction between the people living in the community.

Organic governance empowers the actors of the project and allows a lot of creativity and flow in the decision making. Each member has the opportunity to enrich the projects with their understanding, their skills and their ideas.

The most important decisions (investments, global vision, strategies etc.) are decided by the Heart Circle that can invite specific members according to the decisions to be taken. The practical decisions addressing the day to day life are taken by the Vision Circle, and each domain of action is managed by its own circle.

Investors will have their own circle, and will be represented in the Vision Circle and will be informed about all the important decisions taken in the project.


Illustration: Organic governance Venn diagram


  • USPs

The ECO COMMUNITY BUSINESS PLAN CONCEPT offers a unique approach of living, educating and entertaining facilities within one complex. The offers provide a high standard that meet the demands of spiritual development, physical and practical skill in today’s contested world. The objective will be to provide quality, maximize the use of the venue and extend each visitor’s time spent at the venue.

Besides the unique services mix of the Village, the second main advantage is the location in terms of proximity to spiritual and impact activity hot spots and ECO COMMUNITY BUSINESS PLAN COUNTRYn middle and upper class population centers in LOCATION and LOCATION. The showcase will be in the outskirts of ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna, which is an excellent, quiet location for learning, multi-purpose entertainment, cooperate and private events and a getaway to live, learn and relax in a stress-free environment. The timeless beauty of the volcano-view and lake matches perfectly with the Village’s concept.

Third, the Village will be managed by several capable individuals specifically to maintain targeted operation for maximum impact. For initial construction and build out, the ECO COMMUNITY BUSINESS PLAN CONCEPT management will keep construction under a close quality supervision whilst maintaining costs at a minimum through the use of volunteers and natural building techniques. All administrative operating expenses will be kept to a minimum using lean management, with financial reviews on a monthly basis. The cost of sales is targeted by XX% and the overall concept allows low operating costs. Thus unique advantages in managerial strategy are also part of the success formula.


The following list contains an overview of the most impactful USPs:


  • Location lake shore (beauty, lake access, Mayan traditional land, nature, quiet, easy access from San Marcos, boat access)
  • Community based decision making and circles
  • Cocreative events where everyone is involved
  • International community with many skills, age, background
  • First class teachers from all over the world sharing expertise
  • Network of alternative communities in the world
  • New land where permaculture design will be implemented
  • Diversity of pricing according to the events with high quality offer
  • Flexibility in accomodation/prices for each budget
  • Possibility to volunteer
  • Possibility to be a co-creator, to host your own retreats and workshops
  • Noise privacy in comparison to others on the lake
  • From an international standpoint the cost of living here is very affordable, likewise employing locals and purchasing land etc.


Business Strategy, Vision

The concept of ECO COMMUNITY BUSINESS PLAN CONCEPT is to provide spiritual and educational courses that include a serene atmosphere in ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna for entertainment and events, bringing together comprehensive knowledge from all fields of spiritual, regenerative and impact knowledge. The establishment will provide courses at the edge of current best practices that stimulate and promote creative and spiritual thinking as well as a forum for impact entrepreneurs to engage with each other and connect with various leaders, projects and operations in ECO COMMUNITY BUSINESS PLAN COUNTRY. It will serve as a blue print to build similar intentional living communities around the world.

The founders of the Village aim to set the ECO COMMUNITY BUSINESS PLAN CONCEPT on the top-level of coliving and educational Villages in ECO COMMUNITY BUSINESS PLAN COUNTRY and with the strong leadership experience, knowledge and skills of the management team, the Village will operate successfully in the future.

Our vision is an international network of consciously evolving communities that are continuously serving our earth, each other, and together grounding new paradigms. The network engages through joyful work, events, workshops, and celebrations to manifests itself more every day, transforming the world through love. This vision is of a shared future that wants to be created, a shared image of what’s possible and motivates your actions to create community.

Our mission is to create an international spiritual education and regenerative permaculture eco-village network. To develop the processes and systems to continuously teach and empower our local communities, guests and volunteers with knowledge, experience and practices that deepen their connection with the earth and wholesome spirituality. This mission is to create a safe place for people to celebrate and carry forever onward, outward and upward our ancestral future. The values / interests our community holds include:


  • Sustainability, responsibility and conservation of resources, especially our beautiful Lake ECO COMMUNITY BUSINESS PLAN LOCATION
  • Playful, creative and loving
  • Education and empowerment
  • Compassion and generosity
  • Fairness, integrity, loyalty, equality and honesty
  • Accessibility
  • Selflessness, humility and service
  • Collaboration
  • Spiritual and physical practice
  • The practice of Yoga, Meditation, Qi Gong and other healing modalities
  • The enjoyment of live music, music production, ecstatic dance, circus arts
  • Gourmet Health Food
  • Permaculture & Natural Material Building


We’re making our mission and vision a reality through the creation and development of a thriving and sustainable headquarters community at ECO COMMUNITY BUSINESS PLAN CONCEPT, Lake ECO COMMUNITY BUSINESS PLAN LOCATION, ECO COMMUNITY BUSINESS PLAN COUNTRY.


  • Milestones

The business plan has been readied to raise funding, communicate and justify estimate startup and ongoing costs and to identify revenue streams and forecast net cash flow and profits. The venture will be funded through paid-in capital provided by the founders and investors. The founders plan to continue to purchase land and construct / repurpose spaces and grow the venue dramatically within the next high season (October through April). The venue will complete this second phase in June XXXX.

We are currently being registered as an anonymous society under the name ECO COMMUNITY BUSINESS PLAN CONCEPT ECO COMMUNITY BUSINESS PLAN LOCATION, this is the same name we unofficially use. It will be a for profit anonymous society once registered. Roughly $XX,XXX USD has been invested already with a contract to own the Sanctuary house. An additional $XX,XXX USD is required by June XXXX to complete the ownership process of the property.


Illustration: ECO COMMUNITY BUSINESS PLAN CONCEPT at maximum expansion, E & D mark Sanctuary and Temple house



No other business sites at the moment.




X members of people are currently entered into a dynamic equity agreement with ECO COMMUNITY BUSINESS PLAN CONCEPT. Dynamic equity is explained in the annex of this business plan.


Assets acquired to date:

  • ECO COMMUNITY BUSINESS PLAN NAME Academy donated terrace tent and outdoor tent
  • Pressie & Cosmic Convergence affiliates donated mattresses, pillows, sheets and decorations
  • ECO COMMUNITY BUSINESS PLAN NAME gave two big subwoofers (approx $X,XXX USD value)
  • Frank $X,XXX USD
  • Nikolas purchased terraced land


Name of Asset That We Want To Purchase


Asset Value
Sanctuary House$XX,XXX USD (remaining to own)
Temple House$XXX,XXX USD
Domingo’s House Land$XX,XXX USD
Banana Tree Land Strip~$XX,XXX USD
Land To The Right Of Banana Tree Land Strip~$XX,XXX USD
Land On Top Of Terraced Farmland (for maximum expansion)$XXX,XXX USD
Drying Machine$XXX USD
Washing Machine$XXX USD
Yoga Shala$XX,XXX USD
Video Projector$XXX USD
Commerical Kitchen$X,XXX USD
Coworking space$X,XXX USD
Swimming perimeter marker$XXX USD
Printer$XXX USD
Solar Golf Cart$X,XXX USD
Rainwater storage tanks$X,XXX USD
Improved water filtration$X,XXX USD


In XXXX we plan to continue covering our operating costs by using our existing network, reputation and digital marketing to attract paying guests and volunteers. We’ll also continue to host monthly full moon celebrations and several one off events.

We’ll engage in a crowdfunding and capital raising campaign to raise $XX,XXX USD to complete the purchase of the Sanctuary land. Through the building of a Yogashala we then plan to offer yoga and other movement disciplines via paid classes. We’ll also begin to promote the entire space as available to use for retreats.

By XXXX and through the financial stability these strategies provide we’ll be able to host a team of individuals who can focus on refining the systems used in our community to create a stable and mature intentional community model. Then we can adapt the system to new physical locations to create extensions of our family, network, community and values. Expanding the global impact

Engaging in community outreach that uplifts our local neighbors through education and empowerment, specifically trash pick-up, English classes, & partnerships with children




  • Create a Yoga Shala by XXXX
  • Host X+ retreats in XXXX
  • Raise $XX,XXX USD to complete the purchase of the sanctuary land
  • Raise funds to complete the purchase of adjacent properties
  • Complete the paperwork to become a legally registered ECO COMMUNITY BUSINESS PLAN COUNTRYn corporation
  • Begin monthly community improvement activities. Eg. group trash collection walks


Long Term Impact Aspirations


  • Create a second ECO COMMUNITY BUSINESS PLAN CONCEPT that internationally grows the accessibility of our vision by XXXX
  • Play significant role in cleanup of Lake ECO COMMUNITY BUSINESS PLAN LOCATION
  1. Market Analysis

The ECO COMMUNITY BUSINESS PLAN CONCEPT is an outstanding project in ECO COMMUNITY BUSINESS PLAN COUNTRY, and is not only dependent on the country’s general economic health, but also North American tourism as well as the LOHAS market segment (Lifestyle of Health and Sustainability).

Data suggests that the Guatamalan economy, after some years of slowed growth in the aftermath of the subprime crisis and commodities’ crunch, accelerated slightly in the first quarter of XXXX, and available data for the second quarter indicates that the robust momentum is yet to fade. The monthly index of economy activity edged higher in April, while remittance inflows reached their highest level on record in USD terms in May. On the downside, according to a Central Bank survey, overall confidence in the economy decreased to its lowest level so far this year in May, on the back of more pessimistic economic expectations for the next six months, affecting investment outlooks going forward. In addition, the trade deficit widened in the first four months of the year on lower exports and higher raw material prices. Moreover, momentum late in the second quarter will likely be affected by the volcanic eruption on Xrd of June, although the extent of the impact is still difficult to quantify.

Private consumption will likely benefit from sound labor market developments and strong growth in remittances from the U.S., while government expenditure should increase on the back of infrastructure spending. Risks stem from potential political and economic uncertainty in the lead-up to next year’s presidential elections. ECO COMMUNITY BUSINESS PLAN COUNTRYn economy is expected to expand X.X% this year, unchanged from last month’s estimate, and X.X% in XXXX[1].






The country’s economic growth rate slowed but is recovering and estimated to continue in its current positive dynamic. The consolidation of macroeconomic stability regarding the crippling power crisis is the one main goal for the current government. As ECO COMMUNITY BUSINESS PLAN COUNTRY faces a rapid urbanization, the country is in the demand to provide sustainable development in all spheres of life for its citizens, which is a serious challenge.

The Development Bank Group estimates that by XXXX about three quarters of the country’s population will live in urban areas. Although the living conditions in ECO COMMUNITY BUSINESS PLAN COUNTRY have enhanced the last decades, the country is faced by development improvements especially in the social life. For example, the availability of running water or access to sanitation facilities.

On the general niche of conscious living, the US Natural and Organic products industry as a benchmark indicator is quickly growing. Growth of organic products continued to outpace overall food sales in both XXXX and XXXX as food service and traditional grocery segments rushed to incorporate organic products. But it’s not just organic and natural that’s driving the industry. In XXXX only one in three LOHAS consumers cited “all natural” as a key purchase driver, reporting instead that the “brand that I trust” was a more influential factor[2].

This seemingly small differentiation is potentially a huge opportunity for values-based brands. Whether organic or not, brands with a clear mission and purpose now have an opportunity to tap into a high spending, highly-loyal consumer segment. LOHAS consumers are a former niche market segment that has grown dramatically in recent years. Today, LOHAS consumers represent one in four adult Americans and an estimated $XXX billion in U.S. spending power for goods and services.

LOHAS consumers are intuitive people who see themselves as individuals, and who seek brands that align with their values. In a sentence, LOHAS describes a consumer who actively seeks out a healthier and more sustainable lifestyle. They look for honesty, authenticity, and alignment of principles and values. The rapid rise of natural, organic, local, non-GMO, and wild foods was only possible since it came to satisfy the needs of LOHAS consumers. The dramatic trend toward transparency in brands was driven by LOHAS demanding a real conversation with companies.

When it comes to the growth of the impact sphere and conscious entrepreneurship, the developments in the regenerative economy niche speak a clear language. Eight men are as wealthy as the poorest half of the world, according to Oxfam. Inequality in the world today has absolute power to shock the conscience[3]:


  • The top X percent owns more wealth than everyone else combined;
  • In the U.S., the bottom half of the population has seen zero income growth while the top X percent has seen a XXX percent increase over the past XX years, according to Thomas Piketty;
  • Intergenerational transfer of wealth by just XXX rich people over the next XX years, $X.X trillion, is more than the GDP of India with its X.X billion people.

It’s fair to say that the accelerating pace of inequality and poverty increases crime and instability, fosters social unrest and severely hampers efforts to reverse course. One of the assumptions of neoliberalist economy (exploitative economy, the regular model) is that man is selfish and that the markets are an efficient way in which to channel that basic human trait. The pursuit of profit is paramount. While there is no doubt that self-interested behavior is common, considerable research points in the opposite direction. The old narrative was based on assumptions that scientists now reject. Psychologists, evolutionary biologists and anthropologists and others find that we seek to meet our needs, but more than that, people seek goodness, connection and caring; we desire to be rewarded for meaningful contributions with a decent living, but are not primarily motivated by acquiring wealth.


Illustration: Regenerative economy (


Our capacity for social behavior in community, begins to point us to an alternative philosophy, one that goes beyond the raw, monomaniacal pursuit of profit, one that measures human progress in ways other than GDP. The Oxfam report puts it this way:

“We need to measure human progress using the many alternative measures available. These new measures should for example fully account for the unpaid work of women worldwide. They must reflect not just the scale of human activity but how income and wealth are distributed. They must be closely linked to sustainability, helping to build a better world today and for future generations. This will enable us to measure the true progress of our societies.”

Currently, there are a number of folks focused on bringing about the paradigm shift needed to assure peace and progress in our societies. One is L. Hunter Lovins, founder of Natural Capitalism Solutions. With Paul Hawken and Amory Lovins, Hunter was co-author of “Natural Capitalism: Creating the Next Industrial Revolution,” which has sold more than X million copies since its XXXX publication. That book imagined an economy in which the biological realities of the natural capital – resources and living systems – were fully valued. It staked out a vision of a sustainable economy and the industrial revolution it could power. The conclusions of the Oxfam report owe a good deal to the natural capital framework.

Entrepreneurs and academics, inspired by “Natural Capitalism” and other foundational works, have been cultivating their own vineyards – the financial system, systems theory, ecological systems and more – to better understand the dynamics of a new economy. These empirical studies and theoretical frameworks are coming together under the general umbrella of “regenerative future” studies. The regenerative future is a world in which, when natural systems are fully understood and valued microeconomically (by companies) and macroeconomically (at the national and global level), we will be in a position not just to sustain ecosystems and everything that is dependent on them, but, in fact, to begin to restore them to optimal health and productivity.

Each actor in this new realm, from his or her own perspective, is seeking to understand the inter-relationships of many disciplines that previously were considered separate, and to bring them together in ways both academically stringent and real-world practical.

John Fullerton, for example, after a career on Wall Street with Morgan Stanley, has turned his mind to what he calls “regenerative capitalism.” He has created the Capital Institute to carry out the work of translating his years of investment experience into a holistic approach to a more sustainable future, without turning his back on the capitalist system.

The ECO COMMUNITY BUSINESS PLAN CONCEPT fits into the market environment as it is a modern and clean environment offering conscious living conditions to high quality standards. The ECO COMMUNITY BUSINESS PLAN CONCEPT is a project to satisfy the demand for global citizens to live, learn and recover in a quiet, pristinely beautiful area.

The political stability in ECO COMMUNITY BUSINESS PLAN COUNTRY causes by the increasing acceptance of democratic system underlines the international image of the country. The ECO COMMUNITY BUSINESS PLAN COUNTRY Investment Promotion taskforce promotes laws that attract and protect local and foreign businesses and provides transparent guidelines for foreign investors. In terms of civil wars, terroristic development or post electoral violence, ECO COMMUNITY BUSINESS PLAN COUNTRY provides high standards in civil security but also for business activities. Investing in a secure country leads to the assumption that living standards increase and the socio-economic factors prosper.

ECO COMMUNITY BUSINESS PLAN COUNTRY’s economy is bolstered by increasing investments and improved public infrastructure that help the young nation to recover in future years. The labour force of young, graduated and talented persons is an additional advantage of the ECO COMMUNITY BUSINESS PLAN CONCEPT to become a space for education, training and seminars. A higher, consciously educated labour force improves a competitive business atmosphere that flourish the economy by creating a positive competition among old and new businesses. The ECO COMMUNITY BUSINESS PLAN CONCEPT aims to be the national hub for entrepreneurs and professionals.


Typical Education Level in Xrd world countries



Illustration: Global Communites Foundation


The education level at Lake ECO COMMUNITY BUSINESS PLAN LOCATION is relatively low. About half of the local population finish their their school. Besides the young population of ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna, another main target group are Senior Citizens. A significant portion of the unemployed population in ECO COMMUNITY BUSINESS PLAN COUNTRY is older than XX years. The ECO COMMUNITY BUSINESS PLAN CONCEPT offers individuals who would like to get involved in impact work a modern work hub with leisure facilities, entertainment and events. The benefits for local citizens are clearly stated but also investors and volunteers wanting to base their activity out of the village to visit remote communities gain great advantages.

By analyzing all available data, it can be estimated that the project of the ECO COMMUNITY BUSINESS PLAN CONCEPT will satisfy the demand of living and education sustainable and on the long term. The learning approach of the Village extends the capital’s educational opportunities and meets the demand of LOHAS and impact-minded travellers to reach higher levels. Better education and qualified practice enable patrons to raise their standard of living and economic status and that in their environments, when they return home.


  • Competition

The venues’ direct competition consists of less than X main competitors, none of them are true direct competitors.




ECO COMMUNITY BUSINESS PLAN CONCEPT provides a unique blend of retreats, educational courses, events and workshops plus accommodation and permanent community. Direct competitors for this balanced blend of services are not based in the region nor in ECO COMMUNITY BUSINESS PLAN COUNTRY. The major reason for patrons to return to the village is its exceptional people and pleasant atmosphere with good, healthy and fresh food and professional services. ECO COMMUNITY BUSINESS PLAN CONCEPT will gear its programmed activities, marketing and pricing policies to establish a loyal client base and keep its unique edge for many years to come.


  • Target groups

Our target audience are spiritual seekers aligned with our vision that are able to participate in manifesting our vision, volunteering and living together harmoniously. While our doors are open to those of all walks of life our ideal target market is composed of: Backpackers and travellers aged XX-XX male and female who are vegetarian/vegan, have interests in permaculture and spirituality. Most likely has completed some post-secondary education. They are physically in shape and open-minded. They have between $XXX – $XXXX USD monthly to cover their costs of living and activity participation. They are often from first world countries. In the wider sense, the target group includes:


  • Spiritual seekers (yoga, meditation, healing arts…)
  • Artists wanting to perform in the ECO COMMUNITY BUSINESS PLAN CONCEPT
  • Facilitators of retreats looking for a retreat center
  • Workshop facilitators (classes, art, healing, permaculture…)
  • People who want to volunteer in a community to learn permaculture, living together, and to experience alternative ways of life
  • People looking for long term community experience
  • People living outside ECO COMMUNITY BUSINESS PLAN COUNTRY that want to experience deep healing, reconnection, and community life in a conscious nature community
  • Digital nomads looking for a nice place to work and live


Common interests of the ideal target customer segment:


  • Community life
  • Being part of the new earth
  • Welcome center and global sharing circles
  • Volunteering
  • Sharing and working circles to facilitate clear action and communication
  • Sociocracy system of circles for decision making
  • Co-creation/feedback/reviews through videos
  • Possibility to share new ideas, inspirations and projects to be implemented in the community


In the widest sense the ECO COMMUNITY BUSINESS PLAN CONCEPT also supplies professional services to young impact entrepreneurs, local children and students, corporate and social impact clients and spiritually interested individuals from the middle and upper class ECO COMMUNITY BUSINESS PLAN COUNTRYn citizens. The next paragraphs give a brief overview of each of those groups, the unifying property of all these clients is similarly to the primary target customer their passion for spirituality, intentional living and sharing a deep connection to the earth.


Impact Entrepreneurs: The Village appeals to impact entrepreneurs seeking to interact and connect through seminars, forums and workshops in a common space. Entrepreneurs will typically range in the age between XX and XX years. The venue offers an outstanding program and support service by networking and connecting them to mentors and experienced professionals. The objective is further to establish trainee opportunities in suitable ECO COMMUNITY BUSINESS PLAN COUNTRY-based projects and companies. As the only venture in ECO COMMUNITY BUSINESS PLAN COUNTRY that focuses and connects entrepreneurs directly with business and companies through mentoring and training, this will provide greater interest and increase the services within the value chain.


Tribe Members’ Studies: By creating innovative and entrepreneurial courses in a motivating and inspiring environment, the Village secures a natural progression between the students as well as regenerative economy entrepreneurs. The venue is in close proximity to ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna, the Western part of ECO COMMUNITY BUSINESS PLAN COUNTRY and core Mayan indigenous regions and its adjoining schools and urban towns.


Corporate and Social Clients: An increasing number of impact-minded businessmen visit the Lake ECO COMMUNITY BUSINESS PLAN LOCATION region every year and demand a serene and quiet place, which they would readily find on the outskirts of ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna for meetings and events. ECO COMMUNITY BUSINESS PLAN CONCEPT plans to reach this target group through direct marketing to operation owners, companies and local patrons. Tourism generates billions of dollars in ECO COMMUNITY BUSINESS PLAN COUNTRY every year. The venue is located in a peaceful, beautiful area and is only X-X hourse away from ECO COMMUNITY BUSINESS PLAN COUNTRY City, LOCATION, LOCATION and the Mexican border.


Spiritually-minded Families and Individuals: Families will comprise a portion of certain events with individuals generating substantial revenue. ECO COMMUNITY BUSINESS PLAN CONCEPT will offer a great place for families (permanent residents or tourists) to live, work, relax, spend quality time together and enjoy a safe environment with games and play area during the holiday period and the weekends.


ECO COMMUNITY BUSINESS PLAN COUNTRYn Citizens and Locals: Upper/Middle class ECO COMMUNITY BUSINESS PLAN COUNTRYn Ladino citizens represent about XX% of the ECO COMMUNITY BUSINESS PLAN COUNTRY’s population. Spiritual practice, music events, and classes will be scheduled during the early weekend afternoon hours, appealing to the senior citizen population.


The increasing demand for a learning and living environment outside of the city Village of ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna gives the founders the confidence to assume a successful business for the ECO COMMUNITY BUSINESS PLAN CONCEPT for the next decades.


  • Risks

The plan of the founders has been meditated over for a long time now and also all risks and weaknesses of the business endeavour have been considered in great detail. The operation has had a very successful first high season. Bureaucratic hurdles have all been cleared with the local government of ECO COMMUNITY BUSINESS PLAN COUNTRY and the municipality of ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna. The management board is well staffed with experts in the fields of education, real estate, marketing, strategy and the team is ready to start the business.

The founder is aware of the security risks involved of launching an educational and entertainment-based establishment in ECO COMMUNITY BUSINESS PLAN COUNTRY and for the next phase, comprehensive steps will be taken to assure security. Technological solutions, insurance, legal coverage, behavioural and cultural sensibility training as well as community work will come together to create a sturdy shield to protect the operation from further losses.


If the venture fails, the founder’s paid-in capital and expenses may not be recovered, except through sale of the land and structures (presumably at a gain, since real estate is steeply appreciating in ECO COMMUNITY BUSINESS PLAN COUNTRY). The venture is undercapitalized and requires more working capital and investment partners on board to make this a success and assure sufficient liquidity for different required assets. The founder will review the return-on-investment for more paid-in capital. In the event that net profitability cannot be attained, the partners will take sequential steps to exit the venture and satisfy all stakeholders through liquidation of the assets.

Further risks are outlined as part of the SWOT analysis.


  1. SWOT-Analysis

–        Innovative project with weak direct competition

–        Very good location in the outskirts of ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna

–        Inspiring architecture and landscape design to strengthen the learning and living environment of the Village

–        High standard and modern facilities to ensure international education standards

–        The team is very qualified and experienced

–        ECO COMMUNITY BUSINESS PLAN LOCATION Lake is lacking well-organized, fully functional alternative education and living facilities



–        The country faces a problem with power outages and security that impact the economic wealth of the country

–        The stability of the economy and politics in ECO COMMUNITY BUSINESS PLAN COUNTRY is more uncertain than compared with European countries

–        Undercapitalization

–        High organizational and legal risks

–        Low disposable income of portions of the target group



–        ECO COMMUNITY BUSINESS PLAN COUNTRY has much impact tourism, a very young population and a great demand in alternative education and entertainment

–        ECO COMMUNITY BUSINESS PLAN COUNTRY is economically growing and a relatively stable countries in Central America

–        The Village could easily attract highly qualified international professionals, teachers, trainers and speakers from the USA and Canada

–        ECO COMMUNITY BUSINESS PLAN COUNTRY attracts an increasing number of high net worth tourists every year

–        ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna is more neutral than neighboring San Marcos towards foreign investment


–        The power supply of the Village needs to be well maintained and set up by experts to ensure a stable working and learning atmosphere

–        The construction phase could take longer than expected which occurs a delay in the opening of the Village

–        Hostile locals, criminal assaults and break-ins

–        Hostile legal climate

–        Fundamentalist Christian majority that is easily offended

–        Incomplete funding of Sanctuary land

–        Political stability of ECO COMMUNITY BUSINESS PLAN COUNTRY

–        Natural disasters (eg. lake dying, volcano eruption, landslides)

–        Internal disagreements/conflicts


  1. Location

The ECO COMMUNITY BUSINESS PLAN CONCEPT was strategically located in terms of proximity to utopian tribe hotspots and thus maximize the number of guests. The Village is on the outskirts of ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna with an easy accessibility of XX minutes from either San Marcos and San ECO COMMUNITY BUSINESS PLAN NAME (via boat) and about XX minutes from Lake ECO COMMUNITY BUSINESS PLAN LOCATION population / touristic centers Panajachel and Santiago de ECO COMMUNITY BUSINESS PLAN LOCATION.

The location is quiet and nestled in a peaceful and picturesque volcano landscape that offers an inspiring space for relaxation, learning and social events. ECO COMMUNITY BUSINESS PLAN CONCEPT is closely located to a selection of hiking destinations, nature reserves and even some historical / cultural sites of interest. The location is well chosen and guests will benefit from the good infrastructure and high standard services of the Village.

The Village fits to the touristic, expat and local population and especially members and affiliated individuals of the cosmic family, which is a main advantage of the location. ECO COMMUNITY BUSINESS PLAN COUNTRY City is X-X hours away and offers an international airport with good connection for example with direct flights from Miami, Mexico City, Panama and many other important destinations to attract international speakers, teachers and partners.

It can be summarized that the ECO COMMUNITY BUSINESS PLAN CONCEPT will develop in a promising region with the advantage to provide a space with direct access to the lake as well as the capital while located in the idyllic indigenous-dominated countryside away from the hectic traffic of the city.


  1. Partners

The ECO COMMUNITY BUSINESS PLAN CONCEPT will co-operate with strategic partners such as local schools, universities and other education centers to offer additional value to the students. Most of the public schools and universities have limited possibilities to connect with eco-project owners, experienced impact speakers and decision makers. By collaborating with ECO COMMUNITY BUSINESS PLAN CONCEPT, the schools and universities can offer added values for their students. The Village will also cooperate with all relevant city departments, public authorities and governments in ECO COMMUNITY BUSINESS PLAN VILLAGE la Laguna, San Marcos, San ECO COMMUNITY BUSINESS PLAN NAME and select population centers in ECO COMMUNITY BUSINESS PLAN COUNTRY. Other partners will be international universities, schools, companies and professionals or speakers of different countries. The Village will place brochures and information papers in offices and businesses with similar business goals and interests to establish a network with local hotels, other projects and institutions to set up a network alliance.

ECO COMMUNITY BUSINESS PLAN CONCEPT will collaborate with the law firm of lawyer Humberto to insure the legal standing of the company and the lands purchased, including additional titles such as water rights. The following is an overview of the current contracts and associations of ECO COMMUNITY BUSINESS PLAN CONCEPT.


  • Contract to lease to own sanctuary for $XXX,XXX+tax ($XX,XXX USD ish paid)
  • Nikolas in contract to purchase terraced farm land adjacent to temple
  • Rent contract on temple
  • We can reopen contract to rent red villa
  • Internet and electricity contracts


The following is an overview of current commodity vendors, many of which deliver and/or sell to ECO COMMUNITY BUSINESS PLAN CONCEPT at special conditions.


Company Name


Products / ServicesLocationWebsite
Coconut vendorCoconutsSan MarcosN/a
Maria TiendaVegetablesSan MarcosN/A


Below is an overview of consultant / mentor or Xrd tier affiliates and associates, some of which act as facilitators, some of which act as multipliers or ambassadors:




Further Potential Partners

The ECO COMMUNITY BUSINESS PLAN CONCEPT will continue to expand its network with the specific objective of winning more partners from the following groups:


  • Angel investors ( that bring capital without expectations)
  • NAME network affiliates
  • Other alternative communities around the lake
  • Multipliers / Ambassadors (places around the lake selling tickets and promoting events)
  • Artists already working with ECO COMMUNITY BUSINESS PLAN CONCEPT
  • Business men living around the lake (like NAME NAME)
  • Local schools
  • Local manpower, builders & craftspeople
  • Local influencers
  • Non-Angel / Non-Impact Investors for land or cabanas
  • Local providers of commodities and services (material, food, internet)
  • Boating and land transport services



  1. Marketing


  • Pricing Strategy

The founders plan to implement a medium-pricing strategy for most of the revenue streams to ensure a greater attractiveness for some of the less wealthy members of our sphere, so that all can join in attending gatherings and using the entertainment and leisure facilities during side-hours, facilitating the exchange and accelerating the individual’s development, which is a value for the community in and of itself.

It is estimated that the expenses in the next XX months will come to stand at a substantially higher level than will be the average in subsequent years, when all investments in the development of the grounds will be consolidated. Sales will be generated through the four main revenue streams. More detailed, the Village will profit from the incomes of retreat fees, venue sub-rental and rent, participation in educational courses, events and the miscellaneous moneys and fees for consultancy, forums, seminars and conferences, food and beverage, entertainment, craft product / design and art sales, retail merchandise, arcade usage, and commissions. There are a lot of options for tweaking the offering to fit the widely different economic abilities of the target client segment, but the idea is to remain inclusive to everyone from the spiritual, impact and eco-living sphere, while simultaneously drawing enough resources to assure the maintenance and growth of the operation.


  • Communication Strategy


The company will employ an intelligent market entry strategy consisting of using tailor-made communication instruments and implementing sustainable marketing campaigns. About X% of the overall sales revenue is set as marketing budget.

The plan of the founders is the execution of a marketing plan that includes the major activities of modern marketing channels. By considering the target groups, the following channels will be used to promote the services to potential customers: Website, print advertisement, neighbourhood marketing, multimedia content marketing such as podcast and video, E-Mail and newsletter marketing as well as on-site promotions.

Outside of word of mouth promotion we will be strongly engaged in digital marketing. Coming from an exceptional website experience as a foundation, we use multiple other digital marketing tactics to drive traffic to the website and the website converts visitors into project supporters. The website is built on WordPress, hosting through BlueHost and domain registrar via GoDaddy. We do not currently accept online payments. If we start to accept online payments they will be accepted via PayPal and Stripe as well as through Xrd party platforms such as Airbnb.

Using a variety of online volunteer platforms such as Workaway, Help X and WWoofing we manage online volunteer platforms to have a steady stream of volunteer applicants who also may become guests at our project. Using a variety of online accommodation platforms such as Airbnb, and Hostelworld we drive a steady stream of guest applicants who may also become volunteers. The social media platform Facebook is used to announce our offerings, schedules, announcements and more via our Facebook page and via personal Facebook accounts in local Facebook groups. We have outlined the platforms and channels we plan to use. At the moment we will not yet register our brand and logo.

The first month of every high season will be mainly focused on spreading awareness about the existence of the Village, initializing a comprehensive seasonally tweaked marketing campaign. Advertising will promote VIP-passes for events and video productions will be posted via social networks to increase the brand awareness of the Village. To reach out online, the Village will expand its website with an integrated ECO COMMUNITY BUSINESS PLAN CONCEPT member login. The email addresses will be used as well for email marketing. Loyal, repeat customers are critical to our success. To drive repeat business revenue, we will maintain an opt-in database of customers. This valuable database will be used to distribute monthly email newsletters. The newsletter will be a vehicle to announce our upcoming courses, programs and specials. The newsletter will provide timely information regarding educational course offerings, entertainment schedules and special member announcements. In addition, the Village will sell art and local produce with the company’s logo placed on the item or put on a flyer as well as give away t-shirts every now and then to spread brand awareness. The communication strategy is an essential part of the marketing strategy and will lead the Village to long-term success. The following list contains an overview of the main marketing activities and the already acquired channels:


  • Social media presence
  • Full moon and new moon events to present the community project
  • NAME network and other alternative networks
  • Partners of the project in San Marcos, and around the lake
  • Existing network from previous years
  • Ambassadors selling tickets for events around the lake
  • Feedback board for customers to share their experience




Type of Marketing ToolLocationWebsite
WorkawayVolunteer SourcingWorldwide
Booking.comGuest SourcingWorldwide
HostelworldGuest SourcingWorldwide
TripadvisorOnline ReviewsWorldwide
Facebook PageSocial MediaWorldwide COMMUNITY BUSINESS PLAN LOCATION/
WwoofVolunteer SourcingWorldwide
HelpXVolunteer SourcingWorldwide


  1. The Management




The CEO of the ECO COMMUNITY BUSINESS PLAN CONCEPT studied physical education and is an experienced social worker. He has worked extensively with children, the elderly and people with mental problems. He has also won two awards in France for his charitable impact work in the area of education and start up aid in Africa.

After he completed this work in Africa over the course of X consecutive journeys to the ailing continent, ECO COMMUNITY BUSINESS PLAN CEO travelled the world and lived in different intentional living communities, becoming involved in multiple social and human welfare as well as environmental organizations. He also created and operated transformational retreats and also completed a specialized entrepreneurship training.

ECO COMMUNITY BUSINESS PLAN CEO’s ability to design and lead communities makes him an ideal CEO for the ECO COMMUNITY BUSINESS PLAN CONCEPT, he has also invested the to-date largest sum of money together with his wife ECO COMMUNITY BUSINESS PLAN NAME NAME. The charismatic yoga expert is also the ECO COMMUNITY BUSINESS PLAN CONCEPT’s chief Visioneer and will keep a close watch on all processes that are taking place to develop the project.

The idea for ECO COMMUNITY BUSINESS PLAN CONCEPT came to ECO COMMUNITY BUSINESS PLAN CEO when he was sent by his parents at XX in a place for teenagers from all over the world where you could work to renovate historic villages in France. Experiencing the pleasure of working together with people from other countries during international work holidays for social welfare purpose to create something good for the world, ECO COMMUNITY BUSINESS PLAN CEO felt deep fulfilment. To see that what country you hailed from was not differentiating when working together on this project seemed to contain an inspiration for fostering peace and progress in the world. At this point he decided he wanted to be surrounded by other people to work joyfully together, and bring together all cultures to live a rich life building things that make the world a better place.




ECO COMMUNITY BUSINESS PLAN COUNTRY-born ECO COMMUNITY BUSINESS PLAN NAME NAME has already operated a slow food restaurant in Quetzaltenango (LOCATION) and has excellent standing connections to the organizers of food festivals and eco-entrepreneurs in the field of gastronomy. He is also founder of the urban sustainability demonstrative project “El Infinito Cultural Permanente”, and has performed as a DJ and technical assistant at events.

Apart from his role as chief technical officer for the ECO COMMUNITY BUSINESS PLAN CONCEPT, he is also the legal representative of the limited company that forms the legal basis for the ECO COMMUNITY BUSINESS PLAN CONCEPT. ECO COMMUNITY BUSINESS PLAN NAME is therefore a very important individual for the success and development of the project and will impact with his work in many different aspects. As CTO, he will also work together with ECO COMMUNITY BUSINESS PLAN NAME NAME to establish appropriate security measures to keep the space, the inhabitants and their belongings as safe as possible.







ECO COMMUNITY BUSINESS PLAN NAME NAME is originally from Russia, where she studied law in the area of copyrights, but soon began to carve out for herself a more alternative lifestyle. She participated in various popular courses from the impact and eco-living sphere including Tai Chi, Chi Gong, Reiki, massage, chiropractic, crafts, cooking and singing among others. ECO COMMUNITY BUSINESS PLAN NAME is also proficient in the use of Photoshop and a skilled photographer.

For the ECO COMMUNITY BUSINESS PLAN CONCEPT, she will apart from tasks revolving around cookery and fermentation also take care of the human resources, manage, assess and compile the teams, recruits and volunteers, track performance and develop trainings. She will also give feedback to the team and work towards creating a harmonious and productive work environment for the entire community.




ECO COMMUNITY BUSINESS PLAN NAME NAME is a business consultant and professional business writer with XX years of experience. He studied business administration in Frankfurt, Germany, majoring in finance and accounting.

ECO COMMUNITY BUSINESS PLAN NAME has personally written over XXX business and financial plans for his client MPR GmbH and his own consulting firm ( as well as dozens of other, complex business writing and consulting projects, some for his marketing agency ( Due to extensive training in marketing and sales techniques during his work assignment as Managing Consultant for the certification consulting firm China Certification Corporation in Chicago, ECO COMMUNITY BUSINESS PLAN NAME was able to add important skills such as content marketing, social media marketing and webinar marketing to his abilities.

ECO COMMUNITY BUSINESS PLAN NAME is a German native speaker and speaks business fluent English and Spanish, as well as good Portuguese. Also, ECO COMMUNITY BUSINESS PLAN NAME has excellent command of MS Word, Excel and Powerpoint and additional knowledge in the fields of web design and graphic design.

As CFO of the ECO COMMUNITY BUSINESS PLAN CONCEPT, ECO COMMUNITY BUSINESS PLAN NAME is responsible for producing the financial projections and keeping an eye on all things related to the financing and economic sustainability/feasibility of the project. He will help with the calculation of prices and make sure that topics related to accounting and taxes are administered properly.

ECO COMMUNITY BUSINESS PLAN NAME operates a coworking space and prototyping laboratory with high-grade virtual reality capacities in Panajachel, an hour boat ride from the ECO COMMUNITY BUSINESS PLAN CONCEPT. Due to his handle on certain high-tech topics, he will cooperate closely with CTO ECO COMMUNITY BUSINESS PLAN NAME to constitute an appropriate degree of security for the project and adjust it as the project grows and prospers.






Dorothy (Landscaping & Permaculture)


Dorothy grew up in New York City and graduated from Binghamton University in XXXX with a degree in Environmental Sciences with a concentration on ecosystems and food systems. She also served as the president of an environmental organization, IDEAS (Intellectual Decisions for Environmental Awareness Solutions), during her senior year.

After graduating, Dorothy was an apprentice at Rancho Mastatal, a sustainability education center in Costa Rica, for a year and half. There she took permaculture courses and got to live, breathe and integrate into our agroforestry system, which stood analogous to the luscious rainforest in our backyards. Dorothy then went back to New York City and worked with a professional landscaping company, then a youth urban education group where she taught urban greening, native plant restoration, and beekeeping.

She later moved to California and served as an outdoor educator for students, and finally made it out to ECO COMMUNITY BUSINESS PLAN COUNTRY in January XXXX where she slowly integrated her skills into the ECO COMMUNITY BUSINESS PLAN CONCEPT, including mapping, teaching, yoga, and fermentation.


ECO COMMUNITY BUSINESS PLAN NAME (Retreats and Spiritual Practice)


ECO COMMUNITY BUSINESS PLAN NAME holds a Ph.D. in Cultural Management (event artistic management) but currently is more focused on healing arts and a teacher in holistic healing and alchemic arts. Born in France, XX years ago, ECO COMMUNITY BUSINESS PLAN NAME  spent the last XX years in India, and currently resides in San Marcos, ECO COMMUNITY BUSINESS PLAN LOCATION, ECO COMMUNITY BUSINESS PLAN COUNTRY. He still travels a lot all around the world to gather ancient knowledge to bring it to the world. He studied ayurveda and herbalism with the  European Institute of Vedic Studies of Atreya.

He became then mostly autodidact and kept on learning from all the teachers, healers and masters he met in his travels. Discovering and practicing new holistic ways of healing to bring wellbeing, harmony and health in the world, his path crossed many different fields: massage therapy, accupressure, ayurveda, alchemical medicine preparations, alchemy, orgonite maker, Theta Healing, radeonics, dowsing, shamanic healing, Matrix Energetics, meditation, yoga, vedic knowledge, herbalism, gem elixirs, incense and perfume blending, and different energetic healing modalities, the most recent being Light Language and Dimensional mastery from the Mayan School of light. He took initiation with his spiritual master Sri Tathata in XXXX.

With his school, Magic Vibrations Healing, he has been teaching since XXXX different workshops: Magic Water Workshop, Water-Sound-Light sacred tools workshop, Be your own doctor, Sacred tools for yogis workshop, Aromalchemy meditations, Somalchemy Workshop, Sacred Journey into the Heart, Magic Vibrations transmissions, Diamond Body activation, Testing workshops, Cutting the cords, Quantum healing and light language among other. He also developed his own brand of alchemy preparations.

He built his own understanding of how all these aspects interact in a higher holistic perspective. This is what he likes to share in workshops and retreats, and in his creations. His students enjoy the clarity and the practicality of these teachings. He is now committed to put all his knowledge online and to share it with the world through video classes, books and live workshops.


CDO Memé


Memé, XX years old, born in Argentina- South America, has a degree in MBA at Faculty of Economics at Buenos Aires University (UBA). Also she has studies in Landscape Design at FADU University of Buenos Aires. She dedicated lot of her student time participating in international Service Organizations as Rotary Club. She worked at IBM in Accounting Department and during X years at S. C. Johnson & Son as Product Manager in Marketing Department.

Short before reaching her XX’s she decided to left behind her corporative career seeking for a new path aligned with her soul purpose. She started her journey in India where she became a Alliance Certified Yoga Teacher with  Master Surinder, Rishikesh.  She studied also Kundalini Tantra Yoga with Master Ketuk Arsana, Bali Indonesia. She is a  certified healer in many of the Teachings of the Mayan lineage of  Curanderos de Mexico, hold by great master Starr Fuentes; Arkansa, US

Memé has very good skills at organizing, dealing with logistics, negotiation, legal matters and managing human resources. Her mother tongue is Spanish language. She also speaks English, German and Portuguese. This allows her to bridge the international community of the project and the local people in ECO COMMUNITY BUSINESS PLAN COUNTRY. She has a good ability to understand and to listen to people to bring harmony in communities and groups.


  1. Personnel

The Village will hire professional staff for all department hierarchies. All revenue streams are managed by Division Managers who are responsible for the daily operations of the venue. The Division Managers will report directly to the CEO and to the COO, who will assume all administrative and management responsibilities. The company’s accounting, bookkeeping, payroll and tax reporting will be partly outsourced, partly processed by the CFO and the CTO.

Additionally, marketing and employee training will be provided by the CMO, who is specialized in providing educational marketing development knowledge for owners and operators through the long-standing experience in marketing performance evaluation and services. Through its CMO, the Village will provide a full market study and competitive assessment for the venue.

We leverage the use of volunteers and core team members significantly. These people are not paid at the moment, core team members who are part of the dynamic equity may be paid in the future.


The following overview shows the support staff of the ECO COMMUNITY BUSINESS PLAN CONCEPT, which are paid on an as-you-go basis.


  • Security/Guardian (XX-XXQ a night paid by Domingo)
  • Extra guardian for celebrations for XXXQ per night Diego
  • Alberto does coconuts and security at full moon celebrations. XXXQ for a night
  • Groundkeeper Domingo (approx X,XXXq per month)
  • Construction Workers (Felix Carpenter, XXXQ per day), Elias and Rahul (general albour) for XXQ per day
  • Cleaners (local cleaning ladies XX-XXQ per hour
  • Boat Driver (Mariano, one way from TV to san Marcos XXXQ)
  • Performers for celebrations free entrance (XXXQ ticket) X performers per event
  • DJ’s / muscians XXX-XXXQ
  • Cooks
  • Housekeeper for Red Villa (Louis ECO COMMUNITY BUSINESS PLAN NAME paid by Red villa owner)
  • Tuk-tuk drivers X-XXQ
  • Lawyer Humberto (around X% of contract value) overall price varies



  1. Financial Plan

The following paragraph gives an overview of the calculated revenues and investments of the company. A total funding in the region of at least half a million Dollars is suggested, or up to one million Dollars for full expansion of the village (land and construction expenses will stand at apprx. X,X Mio. US). Outside funding and available cashflow will be used for building and equipping the ECO COMMUNITY BUSINESS PLAN CONCEPT. The founders contribute some equity, roughly US$XX,XXX. To secure the running business, to pay all salaries and to extend the marketing and sales activities the company plans the following revenues for the first three years:






The break-even will be reached within the first year.


  • Explanation of Revenues

The company generates continuous operative profits since its inception. From the first year projected onwards, the company runs profitable with a profit in the region of US$XX,XXX-XXX,XXX.


Revenue Streams

  • Rent of cabanas (depending of type, duration of stay and customer segment, and season)
  • Rent of rooms/tents
  • Participation in workshops and classes
  • Sales of products manufactured by tv
  • Retreats (XX%)
  • events sales (full moon, new moon, festivals)


Source: Financial Plan, expectations base case scenario


Source: Financial Plan, expectations base case scenario


Opportunities to increase the revenues :

  • Renting of space for long term in the low season (self sufficient persons)
  • Attract more famous retreats (more expensive, more clients)
  • Attract indoors retreats in low season


  • Explanation of Costs

The founders calculate with low marketing expenses in the region of US$XXX-X,XXX for the time being. The total marketing expenses will grow to about US$XX,XXX and stay more or less at this level. The major marketing costs will be for online advertisement and fairs and promotion events, after that the brand of ECO COMMUNITY BUSINESS PLAN CONCEPT will garner momentum organically.




Fixed Costs

Rents Of Houses And Land (Leasing)

– High season: Sanctuary                   X.XXXq

Temple house            X.XXX q

Red villa                     X.XXXq

– Low season: sanctuary                    X.XXXq


Services : Internet, Electricity, Security Services

– Internet :       XXXq for the sanctuary

XXXq for each other house

XXXq each house for the installation…

– Electricity:     between XXX and XXX for each house during the high season, around XXX for the sanctuary in the low season

– Gas:              between XXX and XXX a month in the high season, around XXX for the low season

– Guardian:      Domingo is paid XXq a day by the owner

– Telecom:       ECO COMMUNITY BUSINESS PLAN CEO’s phone XXXq/m

– Maintenance of the buildings


Variable Costs

– Mosquito nets, toilets, showers, docks.

– Event organization (festivals, full moon supplies)

– Candles XXXq, food around X,XXXq, boat around X,XXXq,

– Food

– Water, we have a filter with the water from the lake

– Cleaning supplies

– Replacing breakage

– House cleaning, cleaning lady around XXhours a week, XXq one hour…around XXXq a week…


Opportunities to reduce costs :

  • Buy food in bulk
  • Invest proper water filter to get water from the lake
  • Deals with internet providers
  • Volunteers cleaning houses instead of paying someone
  • Deals with printshops for promotion


  • Capital

The founders made an investment of equity, part of which is already integrated into the company’s asset base. As we are crowdfunding and looking for investors, ECO COMMUNITY BUSINESS PLAN CONCEPT will use a perk / incentive system in addition to the actual ownership rights to garner investment.

There will be eventually X limited companies (sociedad anonima), one for the LAND, and one for the PROJECT ACTIVITIES. This guarantees that possible debts of the project cannot affect the LAND ownership.

In the crowdfunding, people who give money will receive perks for their support. According to what they give, they have the right to claim special privileges. For example, someone who gives X.XXX USD can come and stay for free X months in the ECO COMMUNITY BUSINESS PLAN CONCEPT in a room or in a nice tent. This offer has a validity of X years. Perks make it possible that even small amounts of investment can be contributed in an efficient manner. Someone giving XXX USD will be invited to a full moon celebration with a room or a tent, and over time the stake can increase and when the member comes back after four or five years there will still be a record of the individual contribution to the community.

For the investors that give a lot of money (let’s say more than XX XXX USD), we include them in the project in a rewarding way. There will be X types, the one who don’t want to live in ECO COMMUNITY BUSINESS PLAN CONCEPT but just visit sometimes, and the one who want to live most of the time in TV.

The following possibilities are considered as means to give shares of the project to major investors:

  • To give them shares of the LAND anonymous society. ECO COMMUNITY BUSINESS PLAN CONCEPT will share XX% of the capital of the LAND society to different investors. So the decisions taken about the land selling remains in the core circle. In exchange, investors receive some shares. The day the land is sold (likely with profit), they receive the percentage of their share. For example ECO COMMUNITY BUSINESS PLAN CONCEPT decides to sell XXX shares (representing XX% of the capital) to investors for XX.XXX USD a share. When we sell the land, we calculate XX% of the money we receive, and divide it by XXX. Then we pay it back for each shareholder. They are supposed to receive more than what they paid initially. The investors won’t receive anything for few years as the project will first use the money to buy and build.


  • The other way is to use dynamic equity. This is what must be closely observed as it is more tricky. A XXX,XXX USD investor will suddenly have much more power than the people who work. The deal would be that at the end of each year, some profit will be shared according to the involvement of each person signed in the dynamic equity. This can still be used after we start paying salaries to each person working in ECO COMMUNITY BUSINESS PLAN CONCEPT, for the sharing of profit of investors. Another possibility is that we keep the dynamic equity for people who live and work actively in the ECO COMMUNITY BUSINESS PLAN CONCEPT only.


  • Another possibility, if the money of the investor is used to buy the land and build a cabana or a small house. They have the right to use this cabana for free for XX years when they come. They get a percentage of the rent if it is rented when they don’t come to stay. After XX years, they can pay a small rent if they want to stay and don’t receive a share of the rent anymore.


Tranche Investment Perks

For example, we create tranche investment of XX,XXX USD. The money is used to buy a piece of land (XX,XXX to XX,XXX USD) and to build a house (XX,XXX to XX,XXX USD).

The investor that doesn’t want to live in ECO COMMUNITY BUSINESS PLAN CONCEPT but wants to invest and help can come a defined amount of weeks in the year (X weeks in the summer, X weeks in the winter) for free, and they get XX% of the rent for the rest of the year. They will as well get XX% discount on the workshops and activities held in TV, but not on retreats. If it is someone living in TV, then they can stay for free in their cabana, and get a % on the rent when there are absent, IF they work at least XX hours a week in the project.

Since the ECO COMMUNITY BUSINESS PLAN CONCEPT wants to attract investment of all sizes, there are more options, like for the people who want to live in ECO COMMUNITY BUSINESS PLAN CONCEPT, and want to put in the medium-sized investment of XX,XXX or XX,XXX USD. They can stay for free when they are present and for example don’t get any % of rent when they are out.

After we receive enough money to buy all the lands and build, it will be easier to give some parts of the rents as a form of dividends to the investors. But in the first part of the cycle where we need money to buy, they will receive no dividends.

  1. Annex




The ECO COMMUNITY BUSINESS PLAN CONCEPT works with Dynamic Equity to consider and value fairly the risks taken by all the participants. To get more info about this model :

Here is some more details:

Here’s how a dynamic equity spilt model works:


Step One: Have a trustworthy leader (in TV, it is more about a core team leadership)

Don’t join a start-up company unless you can trust the other people, especially the leader. The leader will control XXX% of the equity while a dynamic model is being used. This means that an unscrupulous leader can take advantage of everyone. The leader is responsible for tracking the shares and keeping things fair. He or she will provide the appropriate cap table to the lawyers who create the formal equity agreement when the time is right. The right time to issue the equity is when the company shows real, actual, concrete evidence of value.

The leader will also make sure that when a person leaves they are treated fairly. I’ve posted a summary of how to treat people fairly when they leave a company here.


Step Two: Assign a relative value to the various inputs provided by each participant

A relative value is not the same thing as an actual value. Actual values in a pre-money start-up company are pretty much impossible to determine. Relative values are much easier to calculate and much more meaningful. The key is to set a relative value that is fair given someone’s background, experience and job responsibilities. For instance, the sweat of an experienced CEO with a couple of homeruns under her belt is relatively more valuable than that of an entry-level graphic designer. However, two founders with similar skill-levels may have a similar value to the firm.

When it comes to the value of someone’s time the relative value should not only take into account their skills and experience, but also the requirements of the job. You should be sure to subtract any current compensation the person receives in cash. Equity compensation is provided in exchange for what people put at risk in a new company. If you pay them a fair salary you shouldn’t have to give them any equity because they aren’t risking anything.

Time isn’t the only input an individual can provide. Other inputs include cash, loans, ideas, intellectual property, important resources (like equipment and supplies), strategic relationships and even things like office space. Nearly everything in a start-up company that can’t be bought with cash (if you don’t have it) can be acquired with equity. A dynamic model will tell you exactly how much each is worth relative to other inputs. Everything has a relative value that is fair to the provider and the other participants. Over time these relative values really add up. I’ve posted a summary of how to calculate relative values here.

Step Three: Calculate shares by dividing an individual’s contribution to the company by the total contribution (individual value ÷ total = shares %)

This will give you exactly the percentage of equity a person deserves. No more and no less. I call the total contributions to the firm a “Theoretical Base Value” or TBV. It’s theoretical because it’s not real. It simply adds up the values of the inputs based on the value you assigned in step two. So, you may determine that a founder is “worth” $XXX per hour. But, if he works X,XXX hours the company may not actually be worth $XXX,XXX more. I hope it’s worth a lot more than that, but the point is that the value of inputs are only important as a relative measure. I’ve posted a calculator spreadsheet here.

This means that over time the potential equity split will change depending on what someone contributes. This is why it’s called a dynamic split. When you get a major investor or start generating enough cash flow to pay people you can calculate the equity, issue official shares, sign a shareholders agreement and be on your way. So, the sooner you raise money or the sooner you make money the sooner you can “lock in” the equity.

Dynamic equity splits make no assumptions about the future value of a company. It doesn’t matter what the future value will be. All that matters is that when you actually create future value everyone who risked something to help you get there should get their fair share of what’s created. Only a dynamic equity split can achieve this. Only a dynamic equity split provides a framework of fairness and respect for all participants. All other methods are prone to failure in their ability to treat people fairly. When I say “all others” I mean all others and “others” is what is commonly used today. That means the model you used or are planning to use in your start-up is putting you and your team at risk of unfair equity allocation. Sorry! (It’s not your fault!)


At this moment, in the ECO COMMUNITY BUSINESS PLAN CONCEPT Dynamic Equity Model, there are:

  • On the pending list, we have :


Everyone adding value as a risk to the project (cash, time, network, materials, ideas…) has to value their input that has to be accepted by all the members. Then it is added to the Model that works with Slicing the Pie software. Everyone owns a percentage of the pie, and this amount changes every time we add some value. Then we distribute it when the time comes (when we have enough profits). The model works until the project can pay decent salaries to everyone involved. Then it is replaced by another model, that merges with this one.

So if you join the project, you will be part of this Dynamic Equity. Fairness is essential and it is about what risks you take and what you bring.The day you quit or the day we share, everyone will be treated fairly.At this moment (XX/XX/XXXX), the slicing the pie is not updated. But it will be soon.


[1] FocusEconomics Consensus Forecast panel



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