This is an example of a completed business plan for a successful business plan example, the business model was nutritional supplement online retailing via an omni-channel platform approach. The business plan elaborates on crucial points like the product range as well as the USP and strategy. Special emphasis is given to the dedication and quality regarding suppliers/potential business partners. Market/economic research provides a positive outlook of the market situation, and the extensive knowledge and business experience of the founder constitutes a very positive aspect of the risk analysis.

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Nutritional Supplement eCommerce Business Plan

1. SUCCESSFUL BUSINESS PLAN EXAMPLE COMPANY Executive Summary

Beauty and its ideals are as old as humanity itself. In ancient times herbs and tinctures helped people to look better.  Today, we use protein shakes and protein-rich chocolate bars. The market for dietary supplements and especially muscle building is wide. With SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND, XXXX has launched a product range of nutritional supplements that, in line with local quality standards, reaches everyone who wants to do sports and push their bodies to the limit. The product portfolio ranges from tasty chocolate bars to vanilla protein shakes as supporting food supply.

The brand SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND stands for made in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION, in fact the products are already offered in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION,via XXX distribution partners. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND has also found favor with customers in XXXX, XXXX, XXXX and XXXX. In the future, an expansion of the country markets in XXXX, XXXX and XXXX is planned. Produced in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION, after careful quality checks, the products reach the destination countries by truck, and are distributed there to the distribution centers. There in turn, the products reach the sales partners according to the orders and sell them to the end customer.

With SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND, professional and recreational athletes achieve their personal training goals and athletes and bodybuilders achieve greater tournament success. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND will revolutionize the nutritional supplements market in a health-compliant  and tasty way, guided by current fitness and nutritional trends.

1.1 Products

The SUCCESSFUL BUSINESS PLAN EXAMPLE COMPANY (SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND) sells nutritional supplements and accessories that are divided into five product groups:

Ultra-Core Whey / Mass Gainer

These products are all-rounder among the nutritional supplements. The cross-flow microfiltration process (CFM) allows the proteins to be quickly absorbed by the body and channeled directly into the muscles. The athlete can use this product for both muscle building and muscle definition. Ultra-Core Whey is available in the flavors Açai, Orange-Majacuja and Vanilla. The kilogram costs in each case XX, $XXXX (USD) (recommended retail price on the website www.SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND.com).

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Abb.: Mass-Gainer

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND Core Bar (protein bars)

The protein bars are delicious and varied snacks for the little hunger in between. The athletes can choose from the flavors Stracciatella, Cookies & Cream, Dark Chocolate Chunk, Chocolate Brownie, Cinnamon and Nut Nougat Creme. The bars are offered for a retail price of $XXXX (USD) and are true protein booster with low sugar content. The protein bars are tasty and varied snacks for the small appetite in between. The athletes can choose from the flavors Stracciatella, Cookies & Cream, Dark Chocolate Chunk, Chocolate Brownie, Cinnamon and Nut Nougat Creme. The bars are offered for a retail price of X, XX Euro each and are true protein boosters with low sugar content.

[CHART, DIAGRAM, IMAGE or TABLE REMOVED]

Abb.: Protein bar

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND Flavour Drops (Aroma drops)

With the Flavor Drops, athletes can also choose from liquid aromas. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND offers Apple Pie Cinnamon, Cheescake, Chocolate, Coconut, Hazelnut, Marzipan, Stracciatella and Vanilla flavors. The flavors are offered in XXml bottles at a suggested retail price of $XXXX (USD).

[CHART, DIAGRAM, IMAGE or TABLE REMOVED]

Abb.: Flavordrops

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND Protein Chips

Another snack offer are the protein chips with the paprika and sour cream & onion flavors. The XXg packs are offered at a suggested retail price of $XXXX (USD) each. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND also offers packs of XXg content at a suggested retail price of $XXXX (USD) per pack.

[CHART, DIAGRAM, IMAGE or TABLE REMOVED]

Abb.: Proteinchips

Waterbottles

The environmentally friendly and reusable water bottle completes the product portfolio of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND. The X, XX-liter bottle is available in the versions pink and clear and the X, X-liter bottle in blue, red, green, black and orange is available for a recommended retail price of X, XX $XXXX (USD).

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Abb.: Waterbottle X,Xl

Miscellaneous

In addition to the products listed above, there are a number of complementary / accompanying products such as pre-workout capsules and similar products. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND is constantly testing new products and expanding its product range.

The SUCCESSFUL BUSINESS PLAN EXAMPLE COMPANY offers sports supplements specially made in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION since XXXX, under the SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND brand. The company supplies directly to both, fitness studios and food supplement shops (bXb = business to business) in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION, XXXX and XXXX. The company has a bXb customer base of almost XXXX customers in these countries. Through distributors, the company distributes the products to XXXX, XXXX, XXXX, XXXX and XXXX. Exclusive contracts with distributors will enable SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND to enter the markets of XXXX, XXXXand XXXX.

Through its own online shop on www.SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND.com and via XXXX, the company also reaches end users (bXc = business to customer) directly. At XXXX, the SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND products have so far mostly achieved the highest customer satisfaction level of X stars. An app for tablets and mobile phones is also available to customers.

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Abb.: Example Amazon offer

1.2 USPs

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND has advantages over its competitors in having an ideal profile through the experience, business contacts and knowledge of the Managing Director. The brand quality of the products, the international sales strategy, as well as a comprehensive range of services and fast dispatch within XX hours, are among the strengths of the company.

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND can offer the products at a lower price than the competition (see price policy p. XXXX). In addition, distributors have a larger purchasing margin compared to competitor products at SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND.

Another unique feature is the predicate made in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION, which represents a high product quality for the customers in the bXb but also in the bXc area. The majority of the food offered is produced in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION and awarded the valid quality standards. Thus, the company does not stand out from all competitors, but from those who produce abroad.

The Managing Director, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, has made special efforts to conclude exclusive dealer contracts in the affluent markets of XXXX, XXXX and also in the current weakening XXXX.

SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER has been active as a hobby athlete for many years and has a very extensive knowledge of products in the nutritional supplements market. Placebos and low-quality products that flood the market have finally led him to produce high-quality products and offer them to hobby and professional athletes.

In summary, it can be said that SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND can settle on healthy and high-quality products in the weight-loss segment and that the company fulfills the conditions for a successful sales start in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION, and in international countries to a high degree.

1.3  Goal of the enterprise

The CEO, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, has set himself the goal of becoming one of the top manufacturers of athlete supplements in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION over the next five years. SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER will achieve this goal through quality features such as production in SUCCESSFUL BUSINESS PLAN EXAMPLE REGION, fast and uncomplicated ordering processes for business, end customers in sales, creative marketing strategies and very good customer references, which are already very positive today.

1.4 Finances

With an investment requirement of $XXXX (USD), the liquidity in the purchase of goods is ensured. The manager also uses the funds for product development and ordering of small quantities, for market testing of protein XXXX cookies. The remainder will be used for the purchase of shelves and work equipment as well as for customer support and the expansion of the merchandise management in the software and hardware area.

1.5  Business strategy

Production of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND Core Bar (protein bar), Ultra Core Whey (protein powder), as well as all other protein powders, capsules and flips (snack), takes place in  SUCCESSFUL BUSINESS PLAN EXAMPLE EXAMPLE REGION. Thus, the Managing Director, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, guarantees a high quality and that products are already in the country of the business, and end customer respectively, offers the location of SUCCESSFUL BUSINESS PLAN EXAMPLE REGION for excellent distribution possibilities. SUCCESSFUL BUSINESS PLAN EXAMPLE REGION is centrally located and connected to its nine neighbors and the rest of XXXX by a modern and resilient infrastructure. XXXX, XXXX and XXXX are also quickly reached via the third largest airport in the area.

The remaining products are manufactured abroad: crisps (snack) and protein spread (chocolate spread) in XXXX, waffles in the XXXX and the eco-friendly and reusable water bottles in XXXX.

For successful sales in the target countries, a modern and creative communication strategy is indispensable. SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER will pull out all relevant events, fairs and sports competitions as well as social media, online marketing and sponsorship to make SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND a top sports brand.

Another important aspect of the business activity of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND will be quality assurance. Although local companies are known for their excellent products and excellent service, no lax production is allowed in the production of food. Constant quality assurance to ensure the high quality standard is essential for the success of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND, and is firmly integrated into the daily business routine.

2.  SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND Market

According to the study by XXXX, the local fitness market study XXXX, in collaboration with the Employers Association of Local Fitness and Healthcare and the Local University for Prevention and Health Management, the entire local fitness industry in general can look forward to a stable growth. At the end of XXXX, almost XX million people in SUCCESSFUL BUSINESS PLAN EXAMPLE REGION there were members of a sports studio. An increase of X, X percent from the previous year. In the region-wide fitness comparison,  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION ranks first with X, X million members, followed by XXXX with X, X millions, and XXXX with X, X millions. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND will also increase the potential customers for supplements.

The study also shows that there are chains such as XXXX, XXXX and others economically more successful than single studios. This allows a discount strategy of the chains, who were able to win numerous new customers with favorable prices. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND will therefore increasingly address the fitness studio market and win it as a customer in order to establish itself in a stable market and increase sales. Amongst other things, the advantage of chains is that the Managing Director, if necessary, manages the cost of the acquisition once, and if successful, can deliver the products to all branches of the chain.

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Chart X: The largest fitness markets in Europe in million members

Source: Deloitte, http://wwwX.deloitte.com/de/de/pages/presse/contents/studie-XXXX-der-deutsche-fitnessmarkt-XXXX.html

XXXX Market Research – XXXX Partner Research, published a report on the worldwide sports nutrition supplement market in May XXXX. There are no public figures on the consumption of dietary supplements in the local sports industry. Worldwide, XXXX raised more than  XX billion dollars in fitness supplements through the sale of nutritional supplements. According to the study, the market has been an enormous driver of growth through lifestyle trends such as increased body awareness in men, a healthy lifestyle and a general willingness for physical fitness.

Source: P & S Market Research – Global Partner in Research

https://www.psmarketresearch.com/market-analysis/sports-nutrition-market

XXXX predicts a positive development for dietary supplements in sports

for the future. Especially protein powders will see a huge surge in demand between XXXX and XXXX. In a study by XXXX International, XXXX sales are projected to be approximately X.XXX million US dollars, an increase of XX percent to XXXX.

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Chart X: Predicted sales of dietary supplements XXXX and XXXX

Source: http://www.nutraingredients-usa.com/Markets/Protein-powders-The-heavyweight-in-the-XXbn-sports-nutrition-market

With XXXX as the front-runner and trendsetter for XXXX in many areas, it is safe to say that the food supplement market continues to develop well in the old continent.

The cooperation between some local health insurances and sports studios can also be considered very positive. According to the website of the health consultant FASHION RETAIL BUSINESS PLAN EXAMPLE LOCATION, more and more health insurance companies are cooperating with sports studios, so that statutory health insurance holders can have their regular visit to the gym, credited to their health insurance company through reward programs. The full membership of a gym is not paid, but the insured can receive benefits in kind. Benefits in kind exist at XXXX XXXX, XXXX, XXXX, XXXX, XXXX, XXXX and XXXX. The more people complete a gym membership, the greater the potential clientele for supplements offered in the gym.

In summary, it can be said that the results of the market analysis can be considered extremely positive for the expulsion of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND and therefore the set objectives of the company are likely to be successfully achieved.

Source: Health Consultant FASHION RETAIL BUSINESS PLAN EXAMPLE LOCATION (X.X.XXXX)

http://www.-FASHION RETAIL BUSINESS PLAN EXAMPLE LOCATION.com

2.1 Business partners and customers

The company already works with XXX distributors in SHORT BUSINESS PLAN EXAMPLE REGION, XXXX and XXXX. In the future, the CEO, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, will acquire further business and distribution partners in XXXX additionally to sports studios, these include nutritional supplements centers and other relevant sports businesses.

2.2 Target Group

The target group of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND consists of professional and recreational athletes, as well as lifestyle users. Worldwide, around XX percent of all athletes buy supplements, followed by the recreational and amateur athletes with XX percent and lifestyle users. The last group mainly buys snacks and uses the products as a substitute for meals. According to Natural Products insiders, lifestyle users are the fastest growing group, followed by recreational athletes.

Source: Natural Products insiders

http://www.XXXX.com

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND is grateful for its diversity, products reach both men and women. It can be assumed that women buy snacks such as protein bars but also the pink water bottle. Men, however, mainly buy the product Ultra-Core Whey for muscle growth and definition. Due to the low price strategy, SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND products can be purchased at all income levels.

2.3 Competitor

The following paragraph shows the competitors of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND. Among the dietary supplement manufacturers, three competitors are particularly strong worldwide:

XXXX

One of the most successful companies in the field of dietary supplements is XXXX with a total turnover of XX million dollars. Similar to SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND, XXXX also offers a diversified product portfolio with powder, bars, tablets and beverages. The declared goal of the company is to expand and maintain market leadership in all core areas of the company. The company has a total of XXX employees worldwide.

3. MANUFACTURERS

Manufacturer XXXX

XXXX is a competitor from XXXX specializing in muscle building, weight loss and dieting. With approximately  XXX million dollars in sales worldwide, this company is one of the top companies in the food supplement industry. XXXX mainly offers protein powder.

Manufecturer XXXX

The company XXXX was founded by the scientist XXXX, and it’s based in XXXX. XXXX currently employs between X and X employees, the annual turnover is unknown.

4. Location

Located in the SUCCESSFUL BUSINESS PLAN EXAMPLE AREA close to other major cities with a diversified corporate landscape, such as XXXX, XXXX or XXXX, the SUCCESSFUL BUSINESS PLAN EXAMPLE LOCATION location near XXXX, is considered an important location for the entire republic. The SUCCESSFUL BUSINESS PLAN EXAMPLE AREA is excellently connected with more than XX highways not only within the state of XXXX, but also within  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION and its neighboring areas. The nearby XXXX, ninth-largest city in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION, capital of the state of XXXX, is an important economic and financial center. XXXX is not only the important center of international fashion and trade fairs, but also the distribution center of XXXX and thus in the target markets XXXX, XXXX, XXXX and XXXX. The excellently developed airports in XXXX, XXXX and XXXX as well as the modern infrastructure ensure that fairs and events are easily accessible and that customers are supplied quickly. XXXX is the most densely populated federal state of SHORT BUSINESS PLAN EXAMPLE REGION and can offer a wide range of sports and leisure facilities. In XXXX alone, there were about XX gyms, which can be counted among the potential customers of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND.

5. Marketing

The following section lists the strategies for the products, the prices and the marketing.

5.1.  Product Policy

In order to ensure sufficient quality assurance, the managing director SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, will inspect outgoing goods on a regular and random basis. The quality feature of SHORT BUSINESS PLAN EXAMPLE REGION is enormously important for the marketing of SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND products.

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND When it comes to partners, they have to be particularly reliable and important trading partner in order to be able to negotiate terms and conditions under contract or payment conditions. In order to avoid defects, delays, quality problems and other inconveniences throughout the delivery process, SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND will only limit itself to reliable sales and delivery partners. Random checks carried out by the managing director personally minimize the quality risk.

5.2 Pricing Policy

The SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND products are of high quality and can still be offered by the SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, at a price below the competitors. The following table lists the comparable protein powders from XXXX, XXXX and XXXX with SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND XXXX. The prices refer to one kilogram each.

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Graph X: own illustration, comparison of protein powder with the competitors

Source: XXXX.com

SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND publishes a recommended retail price to ensure price stability. Due to the relatively low prices for the customer, SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND can be offered as a mass-suitable nutritional supplement in all sports studios and relevant shops.

5.3  Communication Policy

Being present at trade fairs and other networking events will be very important for the external presentation, especially as regards the search for distribution partners. Customers in SHORT BUSINESS PLAN EXAMPLE REGION are directly researched, addressed and, if interested, integrated into the sales network. The CEO, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, will visit the following fairs and events to further promote the SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND brand:

[CHART, DIAGRAM, IMAGE or TABLE REMOVED]

A website for SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND products is provided to interested parties as a platform, to display information or with contact information. Also, product samples can be obtained there in order to make the high quality of the goods visible to customers. In order to stay in the memory of potential customers, attractive brochures and catalogs are also printed and displayed, highlighting the outstanding goods and services offered by SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND. The media presence is supplemented with advertisements in selected magazines, where emphasis is placed on generating credibility and trust among partners and customers, which is most important for the success of the business project.

An important communication channel is the area of social media. XXXX and XXXX in particular are being used by viral marketing activities to expand their fan base. On XXXX, SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND is already seeing close to X,XXX fans and can look forward to positive feedback on their social media activities.

Another marketing measure is the placement of advertisements in professional journals for fitness, sports and bodybuilding. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND has already placed a DIN AX advertisement in the magazine XXXX. The magazine is published monthly with a print run of XX.XXX copies.

6. Management

6.1 The Enterprise

The company SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND has been active since April XXXX as a manufacturer of dietary supplements and accessories. The following section presents the CEO, the employees and the office organization.

6.2 The Managing Director

The Managing Director, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER, is on his own since XXXX. After his high school graduation in XXXX came the acquisition of the journeyman’s certificate with XXXX, followed by a XXXX at the professional school of XXXX and the training for the state-certified XXXX in XXXX. SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER has professional experience in customer acquisition, customer service and consulting, sales, administration and marketing. In addition, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER founded XXXX in XXXX, where he was Head Coach until XXXX. In the field of sports, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER has been a part-time moderator for sporting events for the past XX years and is involved as a youth guard and trainer with the water sports department of XXXX.

SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER brings the skills needed to run SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND, and also has flexibility, optimism, confidence and creativity. Either short-term defeats or special challenges, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER can handle them very well, which are important self-employment qualities that also require courage and perseverance. In his many years as a moderator of sporting events and corporate events, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER demonstrates communication strength and assertiveness. In addition to his excellent command of English, SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER also uses the XXXX language, which he is fluent in, in order to open up new international markets.

7. Personnel Organisation

The company currently employs two permanent employees and a small workforce of XXX dollars. The two permanent employees consist of SUCCESSFUL BUSINESS PLAN EXAMPLE FOUNDER (Managing Director, Organization and Sales) and XXXX (Sales). XXXX, another collaborator, works as a marginal employee and supports the company in the support of the shop system, in the acceptance of new orders, in the merchandise management, and customer service.

The sales department is responsible for the acquisition of new customers in  SUCCESSFUL BUSINESS PLAN EXAMPLE REGION and abroad and concludes the incoming orders, mostly by telephone. The orders are recorded in the merchandise management system, and are usually sent to the customer within XX hours. As a self-employed entrepreneur, a warehouse operator also works for SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND, with an average workload of between XX and XX hours per week.

7.1 Office

For the processing and the coordination of orders, deliveries and dispatch, as well as for the receipt of customers for the personal discussion, there has been a completely furnished office for XX years already. SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND has three fully equipped PC workstations.

8. SUCCESSFUL BUSINESS PLAN EXAMPLE Financial plan

8.1 Accounting

Ongoing activities in connection with invoices, taxes and account statements will be handed over to a tax consultant on a monthly basis. This is also charged with the preparation of sales tax filing, payroll tax returns and annual financial statements.

Fixed cost:

The fixed cost share is mainly accounted for by office rent and staff. Accounting, telephone, travel and energy costs also represent a share of the expected fixed costs. Care is taken to conclude long-term contracts in order to avoid possible fluctuations in fixed costs and to ensure maximum planning reliability.

Variable Costs:

Since the sales figures are not subject to any special seasonal fluctuations and only the goods purchases are directly dependent on them, no increased variable costs can be expected at any time (it was assumed that the sales revenues of the respective period would be consistently high). To a lesser extent marketing costs can also be added to the variable costs.

8.2 Investment and cost structure

The initial investments consisted mainly of the expansion of the operational infrastructure, and the inventory also needs to be expanded.

8.3 Explanation of turnover and operating result

As expected, sales will continue to be generated from the first month as the company is already well established. It is to be expected that sales will increase at least XX-XX% per year, which means that profits will be expected in the seven-figure range for the first time in the third year.

8.4 Capital

With equity of $XXXX (USD) and trade credit i.H.v. XX.XXX, the SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND will seek a target equity financing of XXX.XXX Euro to complement the deposits and provide a material basis for successful expansion.