This is an example of a completed business plan for a SaaS business (DMS and digitization). The business plan elaborates on crucial points like the product and service range as well as the operative processes, USP (in this case the already established reputation and prominent clients), vision and strategy – in this context it is worth mentioning that the city of the subsidiary’s location is an established hub of trade fairs and technology, which provides a good basis for reaching the right kind of customers. In addition, special emphasis will be given to the dedication and quality regarding suppliers/potential business partners. Market/economic research provides a positive outlook of the market situation, and the extensive knowledge and business experience of the Manager constitutes a very positive aspect of the risk analysis.

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Software As A Service (Saas) Business Plan Example

Executive Summary

The SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM was developed as a working prototype in cooperation with the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY and SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PARTNER. It has already been tested by several customers. The results were so promising that other customers have expressed interest, some with more than XX international trade fairs a year. Due to the great potential, the foundation of a XXXX is planned with the aim to bring SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM to the market and to develop further functions.

SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is a unique application for digitizing paper documents to improve the quality of lead processing. Manual entry is time-consuming. Many leads are only available weeks after the fair and often the interest has subsided. The process automation with SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM offers the collection including manual correction as a full-service package at unit price. Interested parties receive automatic feedback e-mails and sales can operate within a few days. In addition, some custom-tailored features complement lead capture, such as a multi-mailer application, survey and planning tools. This leads to cost savings through integrated digital processes.

The trade fair services market in SHORT BUSINESS PLAN EXAMPLE REGION has an annual volume of $XXXX USD. XX% of the exhibiting companies are increasing their trade fair budget in the coming years. Visitor and exhibitor numbers are also rising. The focus is on customer relations and product presentation – all goals that SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM promotes. The market maturity will be reached XXXX. Then the marketing takes place in a mix of online measures, distribution partnerships, trade publications and trade fair presences. There have been successful pilot projects that can serve as reference in the campaign.

So far, SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM has been developed alongside the day-to-day operations of the companies involved. This allowed the competences of both companies to be combined. osedata offers document management, archiving and process automation. SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANYis a specialist in workflow optimization, application development and data transfer. The conception phase is now complete. The current framework conditions are not ideal for the maturation of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. Borrowing should therefore be used to advance development in order to take advantage of the positive market situation and the technological advantage. $XXXX USD should be brought in by an investor and / or funding.

Product and Services

The SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is a web-based application that simplifies the preparation and follow-up of sales events. Handwritten paper notes or business cards are digitized and the collected data for automated processes such as statistics, emails or sales orders made usable. The data can be processed online in the cloud-based SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM system or can also be transferred via an interface to existing Customer Relationship Management (CRM).

At fairs and other sales events, handwritten conversation notes are still the norm. Often the contact’s business card is attached to the note and everything is added to a CRM system after the show. Manual digitization is time consuming, which often takes days or weeks before the sales team can process the leads and queries. Short response times are important so that existing interest does not subside or orders simply go to faster competitors.

The idea behind SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM has a starting point in a request for the development of a software with which the stand personnel can quickly and easily send e-mails to customers and interested parties from the trade fair. For this purpose, business cards and notes are scanned on-site and stored in the system. The data is extracted from the notes by means of character recognition, so-called Optical Character Recognition (OCR), and possible read errors are corrected. Subsequently, e-mails can be automatically sent with additional information and the responsible field representative receives the notes to track leads without losing time. In addition, the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM statistically evaluates the collected data. This makes the success of sales events measurable and management receives immediate feedback.

The automatic digitization of paper-based documents can also be used elsewhere. With SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM, it is already possible to conduct handwritten surveys and to evaluate them online. Further applications are under development. SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM has already proven itself in practice and has been successfully used by pilot customers.

The services of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM are subdivided into document capture, survey tools and other applications for inventory management and planning personnel for events and the operation of trade fair shops which can be booked in a modular manner. In the following, the services are explained in more detail.

Document Capture (SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM Base)

The basic product SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is the document capture of business cards and notes. It is designed as a web application where the data is stored in the XXXX  cloud platform. XXXX  provides the perfect infrastructure for the product because it meets the highest security and privacy requirements.

SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM helps its clients optimize call notes using forms to ensure the best possible readability. Individual notes and business cards are assigned to each other via barcode stickers, so that all related information also stays together. At the trade fair stand, employees scan the documents once or twice a day directly at the trade fair stand and transfer them to the cloud. All that is required is a Sanner available as a loaner from SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM and requires an internet connection.

After the transfer, the data is automatically collected by OCR. More than XX% of all printed documents are recognized without errors. With handwritten notes almost XX% of the documents are recognized completely error-free. Recognition errors are corrected manually in the back office. This takes only a fraction of the time it takes to manually enter the data manually.

After only a short time, an automated feedback e-mail can be sent to the interested party. In this way, the prospect immediately receives information such as the contact details of the responsible sales representative or product brochures, catalogs, price lists, etc. At the same time, the customer data is sent to the sales team to initiate the postprocessing. The data is stored in the cloud and can be retrieved at any time or read out into another CRM. Each company receives its own URL, which consists of the company name and the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM domain (your company.SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM.com). The domain is ready immediately after logging in, so there is no long lead time.

To make the operation as easy as possible, contact data can be imported from existing address books and organized into recipient groups, such as customers or field staff. The built-in multimailer program makes it possible to send trade fair invitations, newsletters or even concrete work orders by mouse click. It is possible to include pictures and send attachments. Before submitting the e-mails, they can be checked in a simulation run once again for accuracy.

The collected data can also be used for statistical purposes. During the event, the management gets an initial overview of how many visitors have been there, how many of them are new customers, where they come from, which products are particularly frequently requested or how many concrete inquiries have been received.

In the future, in order to simplify the scanning process in, SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM will be an app that allows users to take notes directly on the mobile device and to photograph business cards with their smartphone or tablet. This will be developed to market after the contribution of the required capital during the year XXXX. However, the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM app is initially intended only as a supplement to the digitization of paper notes. According to the founding team, it will take several years before a tablet-only solution is practicable. The reason for this assessment is the failure of comparable business models, as the technology is not yet sufficiently developed at the present time.

Survey-Tools

Data collection in the cloud in combination with statistical analysis can also be used for surveys. The survey tool is suitable for both short customer satisfaction surveys and extensive employee surveys.

The company receives a survey domain (XXXX.XXXX.com) and sets up a group of participants, to which the survey questionnaires are sent. Each participant is identified by a unique ID when signing up, so that the survey can be carried out without extensive registration. Responses are recorded in the cloud-based system. There you can create evaluations and statistics for the survey by mouse click.

Further trade fair tools (planned modules)

As soon as SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM has reached market readiness, the offer will be expanded to include other useful functions for trade fairs and sales events. These can be booked modularly to the basic package or stand alone. Their development is planned from XXXX. SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is to be extended by the following modules:

• The application planning module supports the organizers in the allocation of employees at the stand, including substitution regulations. This also allows querying which languages the employees speak at the stand or when a particular contact person is on site.

• In the inventory module, the individual stand elements such as stools, terminals, displays etc. can be created and assigned to different events. If something is broken, you can use the tool to issue repair orders or initiate re-orders. When inventory is checked in and out, the stock list is always updated using barcode scans.

• In the trade fair shop, customers can order special trade fair offers, catalogs or products from a fixed assortment using the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM system. The company can either invite individual customers or open the shop to a larger customer base.

• The development pipeline includes a number of trade show apps that help companies directly at the booth, or during customer visits, such as presenting or sending informational materials.

The combination of cloud-based database, multi-mailer function, OCR and assignment of various documents via barcode scanning allows numerous applications. The advantage lies in the fast and mobile use, which facilitates the preparation and follow-up of events. As a result, SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM has great development and market potential in the long term

Vision

The vision behind the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM and the unique benefits of the product will make it easier for exhibitors to capture and track leads. SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM helps users to pursue their business goals.

Pen and paper are still the most convenient way for many stand employees to make conversation notes. However, the post-processing is complicated. Therefore, in the medium term the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM aims to simplify the digitization of paper notes and the use of collected data as much as possible.

Over the next decade, coverage will increasingly shift from paper to electronic devices. That’s why SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM’s long-term vision is to provide complete digital processes that are as easy to use and efficient as writing a quick note by hand.

USP

SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM represents a unique combination of service and web application around trade fair leads. The combination of document organization via barcodes, data acquisition by OCR not only simplifies lead capture, but also optimizes the process of using digitized data.

The scanning and automated collection of data makes it possible to reliably digitize handwritten paper documents. The manual error correction in the back office, either as a full-service or self-service, guarantees the highest quality standards.

Data protection in the cloud enables access from anywhere and makes the application particularly flexible. This also makes it easy to export the data to other CRM systems. The Cloud of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is not a pure management program. It provides various functions that can be operated directly from the exhibition stand. Especially the Multimailer function meets the concrete needs of the exhibitors, to get back in contact with interested parties and customers as soon as possible and to build on the consultation. Thus, the offer is highly targeted and needs-oriented.

Business goals

The first step is to bring SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM Basis to market. This should be done during the year XXXX. At the same time, the survey tool of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is being further developed into the market. As a result, the core services of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM will be available by the end of XXXX. Subsequently, the further modules for the personnel planning, inventory management and fair shops as well as different mobile apps for fair and field service are elaborated. As soon as SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM has been established on the local market, it will be launched on the international market, first in XXXX and then worldwide.

Market and competitive analysis

Market developments in recent years and surveys on future trade fair budgets point to a favorable market situation for the launch of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. The product serves a concrete need and represents a unique offer.

Market situation

With up to XXXX national and international trade fairs, around XXXX exhibitors and almost XXXX million trade fair visitors annually, SHORT BUSINESS PLAN EXAMPLE REGION is the world’s most important trade fair venue. Two thirds of all world leading trade fairs of the most diverse industries take place in XXXX. In addition, there are regional trade fairs with XXXX exhibitors and about X million visitors per year, which offer a significant platform especially to small and medium-sized enterprises

Local exhibition organizers have made only $XXXX USD, X billion in sales. In addition, there are the numerous service companies involved in trade fair implementation such as stand construction companies, event planners and IT service providers. Their sales amount to $XXXX USD (Statista).

Market volume and participation in trade fairs have been stable and positive over the past ten years. In XXXX, the number of exhibitors increased by X% compared to previous events (not all fairs follow the same cycle). The number of visitors increased by as much as X, X%.

Development of the fair participation in the year XXXX

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Source: XXXX-Study MesseTrends XXXX

Of XXX companies, according to an XXXX survey, XX% plan to raise their show budget in the future. Savings are planned at only XX% of the companies. Thus, the average fair budget for the years XXXX / XX will increase from $XXXX USD to $XXXX USD. This average results from a very large margin, which depends on the turnover of the company. Nevertheless, it has tremendous market potential for trade show service providers such as the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM.

According to a survey conducted by XXXX, the most important goals of a trade fair participation are product marketing at exhibitors’ trade fairs. These include increased awareness (XX%), regular customer care (XX%), new customer acquisition (XX%) and the launch of new products (XX%). Significantly lower in weighting are market research, for example the popularity of individual products, as well as the acquisition of cooperation partners and new employees.

The following goals classify exhibitors from “important” to very “important”

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Source: XXXX-Studiy MesseTrends XXXX

According to the XXXX survey, trade fairs rank second in the marketing mix of most companies, just behind the company’s own website. XX% of the surveyed companies consider trade fair participation as a very important sales tool. In fact, on average, XX% of all new customers are won by fairs.

Third in the marketing mix is the sales force, which XX% is considered to be very important. This illustrates the importance of the interplay of trade fairs and field visits. Thus, the collection and rapid reworking of trade fair leads is one of the most important factors in sales success.

But this is the challenge, according to the survey. Only XX% of the interested parties will be contacted within one week. In XX% of all cases, it takes several weeks for the field service to be interested. After this time, the conversation is no longer fresh in the memory of the visitors to the stand, which makes it difficult to build upon it. XX% of the interested parties never received any feedback from the exhibitor. This can be due to different reasons. Maybe because contact data is lost, mismatched, or simply there is not enough time to capture and edit all records (marconomy). With a time-saving service, such as the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM, the follow-up rate and thus sales, can be significantly increased.

The XXXX survey also revealed that XX% of the exhibitors want to measure the success of their trade fair participation. This shows further market potential for the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. Because statistics on stand visits, contact quality, the popularity of individual offers and much more can be created with a click of the mouse.

Due to the multiple benefits of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM, the proximity to the world’s most important trade fair market, and the increasing willingness of exhibitors to invest, there is great market potential for the product.

Competitors

In order to compete with SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM, a simplified lead handling solution is needed. The developers of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM are currently not aware of any competitor with a competitive business model in the digitization of paper-based notes via OCR, including connection to a high-performance web application. There is no directly comparable product. However, in a wider sense, competition also includes companies that offer alternative collection methods.

These include, on the one hand, services such as XXXX, in which simplified questionnaires are also scanned and digitized. The processing is done by employees of XXXX. However, data output is only in the form of Excel spreadsheets. SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM offers a flexible system from which the data can be transferred to other CRM systems via an interface. This enables customers to ideally connect to their own databases. The many other features of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM cloud add value. The system is designed not just for data storage, but above all, as a fast response tool with multi-mailer function, sales orders and much more.

Furthermore, there are various apps for smartphones and tablets, with which business cards and other printed documents can be photographed, and sent as an image or PDF file. However, these apps can only digitize the data from printed documents, but not those from handwritten notes that are essential for following the interest. In addition, data storage is usually done in an app-internal address book and offers fewer opportunities for connection and use of contact data.

The same is true for fully digital capture apps like XXXX or XXXX. You can use OCR to digitize business card data, but notes must be entered electronically on the tablet or laptop. This is still too cumbersome for many users, especially since they are very dependent on the reliable functioning of the technology. An empty battery or a slow-moving device can make the process much more complicated. In addition, not every employee is technically equal. Experience shows that purely electronic solutions are currently not yet profitable. For this reason, some competitors had to stop their business.

Of these, the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM stands out, on the one hand, from the digitization of conventional paper notes by the USP. On the other hand, the payment model (see X.X pricing strategy) guarantees the profitability of the company.

Target group

The primary target group are trade fair exhibitors who use paper notes and whose stands are well frequented. This usually applies to established companies or those with an innovative offer.

Although they succeed in generating numerous leads at events, but due to the amount of data to be digitized in the day-to-day business, too much time passes until the leads can be followed up. Since they miss out on orders, they are ready to invest in the digitization of the prospect data. So you can contact leads during or shortly after the fair and increase sales.

In a broader sense, all companies that want to digitize handwritten forms with little effort, are among the target group. These are, for example, companies that want to carry out surveys, and those who work with standardized maintenance reports, protocols or the like.

Overall, the greater the amount of documents to be collected and the more time-critical provision of data, the more attractive the digitization with SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is for the customer.

Customer base and pipeline

SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM was created from a specific customer request and has already been presented at trade fairs such as XXXX (XXXX, XXXX), XXXX (XXXX, XXXX), XXXX (XXXX, XXXX), XXXX (XXXX, XXXX) or XXXX (XXXX, XXXX) and as a survey tool used. The existing customers include the following companies:

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In addition, the following companies have expressed an interest in using SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM:

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With these customers alone, there is an annual potential of more than XXXX renowned trade fairs and events worldwide, including many leading trade fairs in the industry.

SWOT-Analysis

Risks analysis

Like any business venture, establishing a startup to develop the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM also entails certain entrepreneurial risks. Through the synergies of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY and the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY , GmbH the new company bundles know-how around services and software for input management, databases, process automation and workflow optimization. Since the entrepreneurial team is competently staffed and has good contacts to relevant service providers around the fair planning, the structure of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY to be founded forms a solid basis for the business success. It is one of the strengths of the company, together with the uniqueness of the offer.

The digitalization of paper notes is done by connecting a powerful application. This not only enables fast lead capture, but also helps the issuer to contact the leads in a timely manner. The combination of these services in just one product is currently unique. The planned modules, which complement the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM basis, make the product an all-round service for trade fairs and sales events. All functions are specially tailored to the needs of trade fair exhibitors. Awareness of the needs of the target group represents a competitive advantage. It is reflected in product development and at the same time enables very targeted marketing.

The positive development of the fair market and the increasing willingness to invest in the trade fair appearance also create a conducive business climate. Due to the good networking in the market, the company already has structures to exploit this potential.

A weakness of the company is the lack of time and resources to bring SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM to market under the current conditions. The companies cooperating in the development of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM are busy with their own business activities and do not have sufficient capital to support the development of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. This problem should be remedied by raising debt in the form of grants and / or through an investor. The investor, together with the initiators SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY and SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE GmbH , will be involved in a newly founded SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY. This new company will take care in the core business for the further development of the basis product as well as the conversion of the additionally planned modules and applications. The additional capital will create the necessary human resources for product development, marketing and operation of the new company. At the same time, this solves the problem of financing and time constraints.

In addition, there are theoretically market risks that could limit the success of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM on the market. A risk is that a competitor will launch a product faster or at the same time that is identical in functionality to that of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. Such a product would also have to be designed to digitize handwritten notes with subsequent management and use. At the present time, the founding team is not aware of any competitor who already offers or develops such a product. However, as paper notes are still the rule at trade fairs and other sales events, the time has come to launch SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. If an equivalent competing product is developed in the future, SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM will already have a market lead and be able to hold its own against the competition.

The majority of competitors are currently focusing on a different business model. It is the complete digital creation of transcripts. At some point, pen and paper will be replaced by purely electronic notes. However, the founding team has analyzed the market and competition in detail and on this basis has come to the conclusion that this development will last another five to ten years in the future. This is shown, for example, by the lack of success of companies that already offer fully electronic solutions on their tablet or smartphone. Despite attractive product design and professional marketing, these solutions have not been well received so far. The habits and preferences of consumers are changing slowly. In addition, existing applications are not yet flexible and handy enough to prevail. At the current state of technology, no serious competition can be expected from this direction. This development will slowly change over the next decade, but SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM COMPANY has already developed strategies to address this trend. However, in the case of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM, electronic notes and the capture by smartphone and tablet camera, are only used as supportive measures for paper capture. In addition, the modular concept is not just designed to digitize lead tracking notes, but will also include personnel and inventory planning services. Thus, SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM will establish itself as an IT service provider for the management of trade fair-related data with a specifically tailored range of services.

Partner

The founding team of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is well networked in the industry, which provides useable synergies for the commercialization of the services. The network includes trade fair construction companies and advertising agencies. Noteworthy in this context are the following companies, which are still mentioned under X.X Marketing and therefore listed there:

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Marketing

A goal-oriented communication strategy with low wastage and a transparent, fair pricing are the cornerstones of the marketing of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM.

Communication Planning

SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is first and foremost a product for trade fairs and events. That is why marketing is purposefully geared towards measures that address companies in the planning phase of their trade fair presence. For this purpose, four main marketing channels have been identified:

• Internet Marketing
• Cooperation
• Publications
• Fair Presence

Online-Marketing

The core of online marketing is the website www.SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM.com. It has a modern design and guides the visitor through a down-scroller through the key data and benefits of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. These can be captured at a glance and make the complex functions easy to understand. A demo access allows customers to test the application and convince themselves of the ease of use and customization options. The contact is made easier for the customer by an online form linked in several places.

Traffic on the site is generated through targeted SEM campaigns using XXXX and search engine optimization of web content. The online measures are supported by offline acquisition.

Cooperations with trade fair builders and advertising agencies

Another sales channel involves cooperations with trade fair construction companies and advertising agencies who create marketing materials for trade fairs for their customers. The advantage of these cooperations is that the exhibitors are addressed in the concrete planning phase with SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM.

Agencies may sell SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM as a supportive measure to provide added value to their customers. For example, you can price in the design and individualization of company access as an additional service or use the multimailer function for sending trade fair invitations and newsletters. These allow most companies to create and mail regularly through an agency.

Stand builders can also offer service packages as part of their SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM COMPANY service packages, such as lending suitable scanners and barcode printers or as a staff and inventory planning tool for the customer.

The founders of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM COMPANY already have very good industry contacts to implement this distribution channel. The existing network includes:

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Publication

An ideal platform is to establish the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM COMPANY as a brand among a broader audience, while at the same time demonstrating competence. Decision-makers will be reached directly and presented with the services as a clear added value. Many of the magazines have an online magazine in addition to the printed edition, which further increases the reach. Examples of business magazines are : XXXX, XXXX and XXXX.

Fair Presence

Cold calling at trade fairs also represents a promising sales channel. Particularly suitable for this purpose are trade fairs with a high number of visitors on which targeted stand personnel are addressed. The advantage of this procedure is that the topic is up-to-date. SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM can be presented on-site as a time-saving solution and be shown via a test access. In this case, the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM sales team can send the stand personnel more information or just send a feedback email to demonstrate the rapid availability of data in the multimailer program.

Pricing strategy

A price list for the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM has already been prepared. It pursues the strategy of offering the customer the greatest possible transparency and fairness while at the same time generating fixed revenues for the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM. This is achieved by an annual fee for the license, which is offset against the actual consumption. The annual fee is calculated so that the customer normally has a higher consumption at a national fair and can offset the fixed contribution.

The piece-by-piece billing of the service used ensures fair pricing. Data collection can be done either with manual post-correction by SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM, so to speak as an all-round carefree package or it is only the OCR registration paid and the customer corrects any read errors then even in the system. In addition, some leads only need to capture notes, not business cards, because the customer is already created. In this case, only the digitization of the notes is paid.

The billing of the data acquisition accessory with the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is also calculated to the exact part. This includes the rental price for the scanner, the consumption of barcode labels and, if necessary, customer support.

The pricing is based on the one hand on the purchase and maintenance costs for the consumables or equipment as well as the time required. The calculation examples (see price list) provide the customer with an initial impression of the typical costs for the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM per in-house exhibition, national and international trade fair. This will enable the customer to assess whether and how much the use of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM will pay off. This depends firstly on how many hours of work your own employees save on post-processing and how many sales they usually miss because leads are tracked too late. The prices are calculated in such a way that the use of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM is profitable for the customer.

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Legal form

The SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM was started in cooperation with the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY and SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY GmbH and does not exist as an independent company at the present time. In order to promote product development to a better extent, it is planned to found a new company as a limited liability company within the scope of raising capital. SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY and SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY GmbH will be involved in the new SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY as well as another investor who will contribute additional capital to the company.

Location

Currently we are developing SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM from the business locations of our cooperation partners. These are the offices of XXXX located in XXXX; XXXX and XXXX, located in XXXX. Both locations have a very good infrastructure. In addition, they are in close proximity to the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY, in one of largest and most modern exhibition venues. Both companies are only XX minutes apart. The exhibition grounds (blue arrow) can be reached from both locations in about a XX-minute drive each.

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No specific location has yet been selected for the new SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY. However, due to the staffing situation, the new company will be located in the immediate vicinity of the previous locations, ie, expected to be in the northeast SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE LOCATIONS. It is an area with excellent access to the transport network, in which numerous industrial areas and business parks are located.

Human resource planning

The newly founded GmbH provides for a lean personnel structure. The employee planning reflects that first the product development and then the service, are in the foreground. Core positions are filled by the founding team.

Managing Directors

The SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY founding team comprises three IT service providers, the managing directors of the participating companies XXXX and XXXX, who will also hold leading positions in the new company. The distribution of tasks is provided by XXXX as Managing Director, XXXX as Head of Technology & Development, while XXXX will be responsible for Human Resources & Administration. The expertly staffed founding team merges expertise with many years of experience in corporate management. The founders and inventors of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM specialize in the areas of input management using scanning and character recognition, the optimization of workflows and application development. This knowledge is essential for the development of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM.

The future Managing Director of the new SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY, GmbH (XX years-old) is a graduate in business administration for computer science. Following his studies at the XXXX, he was employed until XXXX, as Senior Consultant at the software and IT consulting company XXXX. He then served as Manager and since XXXX as Managing Director of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY. The XXXX-based SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY provides document management, archiving and process automation services and software.

XXXX (XX years-old), Managing Director of SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY GmbH, is an IHK-certified IT specialist for system integration. Following his graduation in XXXX, he was employed as a systems technician and software developer at well-known companies such as the hardware manufacturer XXXX or the XXXX-based manufacturer of vehicle systems XXXX His work at SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY focuses on application development, workflow and inbox projects.

Also since XXXX managing director of the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANYGmbH is XXXX (XX years-old). He studied computer science at the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE LOCATION Technical University and graduated from XXXX. His core competence is in the areas of process control and automation as well as quality management.

Employee scheduling

The personnel planning takes into account that first the product development is in the focus and the operative business is built up parallel step by step. After reaching market maturity and development of all planned functions, the focus will shift to support and the actual service. Therefore, the number of software developers will be reduced over time as support is expanded. In addition to the three-headed management, the personnel planning for the first three financial years is as follows:

• GJ X: X software developer (X internal, X external), X support staff part-time
• GJ X: X software developer (X internal, X external), X support staff full time
• GJ X: X software developer (X internal), X support staff full time + correction staff

The correction service for the digitized data is provided by internal staff as long as the workload permits. If necessary, additional correctional staff on the basis of marginal employment, as temporary staff or student trainees are employed.

Marketing and sales are initially supported externally by independent agents. The remuneration is paid on a commission basis. As soon as the cash flow allows it, the hiring of a marketing and sales employee is planned, who controls the measures internally. It depends on the workload of the marketing activities and on the business development. For this reason, this ministry is not included in the three-year plan.

Financial planning

The following is an overview of the planned sales and finances of the newly founded GmbH for the product SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM.

The capital requirement of the newly founded GmbH amounts to a total of $XXXX USD. The sum is to be raised via investor participation, for example in the form of shareholder loan. The investors will participate in the new company together with the SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANY and SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE COMPANYGmbH. The latter contribute the software SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM as a capital contribution with an estimated value of $XXXX USD to the fixed assets. It is also conceivable to cover part of the investment needs with subsidies. Corresponding options are tested in parallel.

Sales forecast

In order to secure the continuation of business activities, the payment of salaries and business wages as well as for the gradual expansion of business activities, the sales planning for the newly founded GmbH for SOFTWARE AS A SERVICE (SAAS) BUSINESS PLAN EXAMPLE PROGRAM provides the following sales for the first three business years:

• XXXX: $XXXX USD
• XXXX: $XXXX USD
• XXXX: $XXXX USD

If the sales targets are accomplished accordingly, the break even takes place in the third financial year.