Simple Business Plan Template – Furniture & Accessories B2B
BP 1: Furniture and Iron Accessories B2B Trade
SIMPLE BUSINESS PLAN TEMPLATE COMPANY Executive Summary
The SIMPLE BUSINESS PLAN TEMPLATE COMPANY will purchase furniture hardware through the partner company SIMPLE BUSINESS PLAN TEMPLATE PARTNER and distribute it in SIMPLE BUSINESS PLAN TEMPLATE REGION as a wholesaler.
Managing Director, SIMPLE BUSINESS PLAN TEMPLATE FOUNDER, co-founded the success of the SIMPLE BUSINESS PLAN TEMPLATE PARTNERS, which is why there are good conditions for a successful market entry in SIMPLE BUSINESS PLAN TEMPLATE REGION . The SIMPLE BUSINESS PLAN TEMPLATE PARTNER produces high quality at excellent conditions; the company has been built on professionalism since its conception. For this reason, the SIMPLE BUSINESS PLAN TEMPLATE COMPANY can rely on partnership support from XYZ as part of the foundation, which is reflected for example in good payment terms and other benefits. There are also interested customers in SIMPLE BUSINESS PLAN TEMPLATE REGION , who are known to the founder. Mainly furniture fittings, in particular hinges and drawer rails, will form the focus of trade. The in-house production capacity of the parent company guarantees SIMPLE BUSINESS PLAN TEMPLATE COMPANY will provide high quality at reasonable prices, which is why SIMPLE BUSINESS PLAN TEMPLATE FOUNDER set this course. With its own design department and a high safety standard in terms of manufacturing and used consumables, the company has become a very popular source for extremely functional and durable furniture intermediates.
1.1. SIMPLE BUSINESS PLAN TEMPLATE Products
The product range includes furniture fittings such as hinges, drawer locks/rails, handles and similar components. In particular, hardware such as special screws/dowels, which are used in the manufacturing of furniture, kitchen equipment and similar interior areas, are very popular.
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Fig. X: Product examples (clockwise, top left): handles, brackets, screws / hinges, locks, fasteners
The current production catalog comprises about XX different products. The products of the SIMPLE BUSINESS PLAN TEMPLATE PARTNER specialize in the special processing of metal. This material is modern and timeless, aesthetic and functional. Thus, it is suitable for both, private and commercial needs (e.g., office, hotel, sports / fitness clubs, medical offices, etc.).
Production took place very carefully with all products, thus a very high quality standard is given. The very extensive range of aesthetically appealing furniture components, guarantees the SIMPLE BUSINESS PLAN TEMPLATE COMPANY a great versatility within its possibilities as dealer and supplier for SIMPLE BUSINESS PLAN TEMPLATE REGION customers. The SIMPLE BUSINESS PLAN TEMPLATE COMPANY will offer the entire product range of the partner company SIMPLE BUSINESS PLAN TEMPLATE PARTNER, available on the website. Due to the many years of experience of the partner company, the SIMPLE BUSINESS PLAN TEMPLATE COMPANY can thus obtain attractive quality products at reasonable prices within a very short time and distribute them in SIMPLE BUSINESS PLAN TEMPLATE REGION .
The products are characterized by high-quality materials and faultless workmanship, thereby ensuring a high safety standard at the same time. The materials can cope well with years of exposure, moisture and sun, and are also not easily flammable. The simple assembly and disassembly of certain components is also beneficial. In addition, the products are available in various styles, easy to transport and store.
The SIMPLE BUSINESS PLAN TEMPLATE COMPANY will import the products on its own and thus can always check the quality again before the products are delivered to the customers. By operating in the wholesale segment, the company will be able to use economies of scale at an early stage, which in the context of transport, storage and insurance cost calculations will create a basis for competitive pricing.
1.2. SIMPLE BUSINESS PLAN TEMPLATE Unique Selling Proposition
Due to the already existing reputation of the XXXX products in the SIMPLE BUSINESS PLAN TEMPLATE REGION market, and the many competently completed assignments of SIMPLE BUSINESS PLAN TEMPLATE PARTNERS in SIMPLE BUSINESS PLAN TEMPLATE REGION, this enterprise will be able to act quickly and successfully. The experience of the managing director and her leadership talent, will strengthen the company against the necessary requirements of the market.
The SIMPLE BUSINESS PLAN TEMPLATE COMPANY distinguishes itself first and foremost from other competitors, by being a direct partner of the SIMPLE BUSINESS PLAN TEMPLATE PARTNERS. As a result, they can directly take over the existing customer portfolio, as well as guarantee fast delivery times and high quality at manufacturer prices. In addition, information costs are reduced and additional benefit is incurred by going beyond the customer base contact network of the partner company. The partner company will also provide its infrastructure and reputation in the areas of marketing (trade fairs) and logistics in order to make the market entry of the SIMPLE BUSINESS PLAN TEMPLATE COMPANY as dynamic as possible.
Through its close cooperation, SIMPLE BUSINESS PLAN TEMPLATE COMPANY can realize short financing cycles in sales to SIMPLE BUSINESS PLAN TEMPLATE REGION, which stimulates growth in the initial phase. Good payment terms ensure the company’s liquidity, despite the relatively low equity base. By achieving economies of scale, which is also made possible by this strategy, SIMPLE BUSINESS PLAN TEMPLATE COMPANY can immediately outperform competitors’ prices with the same quality as needed while maintaining the quality of service offered by low-price providers in the same price segment as SIMPLE BUSINESS PLAN TEMPLATE COMPANY significantly outperforming benchmarked companies, especially through outstanding customer service.
The quality and flexible application possibilities of the products, a professional execution of the individual orders, and a competent local customer sales approach, will be among the strengths of the company within the sales activities. The SIMPLE BUSINESS PLAN TEMPLATE COMPANY will take on orders from old and new customers in SIMPLE BUSINESS PLAN TEMPLATE REGION and serve them with products from the mother company. Thus, the customers in SIMPLE BUSINESS PLAN TEMPLATE REGION have a competent contact person on site and can nevertheless dispose of the high-quality products from XXXX within a very short time. By building up a strong team and providing competent customer care, the SIMPLE BUSINESS PLAN TEMPLATE COMPANY will be able to successfully enter the market with highly motivated personnel.
1.3. SIMPLE BUSINESS PLAN TEMPLATE Business strategy
The purpose of the foundation is to set up a subsidiary, which can achieve a better market penetration for the partner company on the sales side by the presence locally in SIMPLE BUSINESS PLAN TEMPLATE REGION . This is currently the case. With the establishment of a limited liability company in SIMPLE BUSINESS PLAN TEMPLATE REGION, other benefits are accompanied; such as higher credibility in the public image, especially in the exhibition work; good design, cooperation and recruitment opportunities.
As part of its sales activities, SIMPLE BUSINESS PLAN TEMPLATE COMPANY, as an independent distributor, will distribute the products of the XXXX partner company to large and medium-sized XXXX companies. Thus, the SIMPLE BUSINESS PLAN TEMPLATE COMPANY satisfies demand for high-quality furniture components of all kinds in SIMPLE BUSINESS PLAN TEMPLATE REGION , especially for commercial needs. A brand name that is not yet concrete will be registered as a word mark, so that the company’s marketing strategy will also include brand management elements.
In order to meet the quality requirements of XXXX customers, SIMPLE BUSINESS PLAN TEMPLATE COMPANY will deliver the products itself to its customers. Agreements with suitable logistics providers will be made in coordination with the partner company. For large orders from regular customers, SIMPLE BUSINESS PLAN TEMPLATE COMPANY can also have the products delivered directly to their customers by SIMPLE BUSINESS PLAN TEMPLATE PARTNERS to speed up delivery times and reduce their own storage costs. Typically, aesthetics of the furniture is particularly important for customers, which is why some care is taken on the gentle transport. As already emphasized, the company will also be competitive due to the price and can have advantages over competitors, especially from Eastern region. For customer acquisition, the SIMPLE BUSINESS PLAN TEMPLATE COMPANY will attach great importance to its own trade fair appearances, its own website and to personal contacts.
High-quality and flexible products, fast deliveries, fulfillment of individual customer wishes, comprehensive service and thus a satisfaction of the market demand on all levels will form the basis for the success of the SIMPLE BUSINESS PLAN TEMPLATE COMPANY. It is important that these attributes are also skillfully communicated to inject the brand over time with an image that further enhances the company’s appeal.
SIMPLE BUSINESS PLAN TEMPLATE Market Analysis
The turnover of the furniture industry in SIMPLE BUSINESS PLAN TEMPLATE REGION was recently booming: For example, the manufacturers in November XXXX recorded year-on-year sales growth of almost XX, X%.
According to the industry associations XXXX and XXXX, this increase is likely to be partly due to the higher number of working days compared to the previous year. In November XXXX, there was only a modest gain compared to November XXXX with X, X%. Nevertheless, the basic tenor is positive. ?
Particularly pleasing is also the development of the proceeds abroad – they rose by a good XX%, while the domestic sales increased according to the numbers of the Federal Statistical Office by X, X%. The development of kitchen furniture is extremely dynamic with + XX, X%, office and shop furniture, after all, recorded an increase of X%. In particular, kitchen furniture is also recording good foreign business, and the development is reflected in the export figures: In November, XXXX, XX% more furniture was exported than in November XXXX. The graphs below illustrate the positive trend that continued throughout the year XXXX.
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Source: Press Release Association of XXXX Furniture Dealers, November XXXX
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Source: Press Release Association of XXXX Furniture Dealers, November XXXX
After a continuous decline in the Consumer Confidence Index from August XXXX to January XXXX, February’s XXXX stagnated at X, X points, up X, X points from the same month last year. The consumer climate thus defies the recent rise in risks, and stabilizes at a relatively high level, despite risks such as a weak dollar and growing social tensions across SIMPLE BUSINESS PLAN TEMPLATE REGION . However, industry experts point out that the influx of refugees could have a long-term positive impact on the sale of furniture.
After the economic expectations of December XXXX had stopped its half-year decline, it stabilized at the beginning of this year according to reports. The indicator wins slightly with an increase of X, X points and stays positive with X, X counters. Compared to the same period of the previous year however, there is still a drop of over XX meters. Nevertheless, the indicator is to be classified as positive.
An important trend in the entire industry is the online trade. The large furniture stores are still struggling with the new distribution channel; winners are so far special providers. According to figures from the XXXX, the online share of sales of furniture in the past year rose to around X, X%, a whopping XX% over the previous year. According to estimates, the online share in the furniture trade in XXXX can already be around XX%. With an industry turnover of just under XX billion dollars, as reported by the XXXX on the sidelines of the fair, that would be over six billion dollars. This trend also benefits the start-up company, as it is planned to have a particularly well-established website with XXXX images and videos of the products. Although the SIMPLE BUSINESS PLAN TEMPLATE COMPANY sees itself as a wholesaler, a good presentation in such a market environment can be an important factor in sales.
Looking at all prevailing trends, the market conditions are very favorable for the SIMPLE BUSINESS PLAN TEMPLATE COMPANY. In the export of furniture components to SIMPLE BUSINESS PLAN TEMPLATE REGION, both the current situation as well as future prospects and preferences of price-conscious XXXX customers, agree that the market entry is likely to be successful.
2.1. SIMPLE BUSINESS PLAN TEMPLATE Competition
Although there is fierce competition in the furniture sector, the start-up company will have all the prerequisites for a successful start. In order to characterize the environment, the strong position of SIMPLE BUSINESS PLAN TEMPLATE REGION manufacturers is worth mentioning, as they capture a large share of the market and at the same time can exert high price pressure through good contacts with suppliers in some segments.
Direct competition, however, is primarily driven by XXXX importers. Research in this direction showed that at present only a few companies in SIMPLE BUSINESS PLAN TEMPLATE REGION are acting, which are suitable to be considered as direct competitors. Existing furniture importers primarily import either cheap or intermediate products made of wood and leather, plus general importers who act on their behalf. In order to protect against increasing competition, which was indexed, for example, by the high number of exhibitors at US trade fairs, the SIMPLE BUSINESS PLAN TEMPLATE COMPANY has various unique selling points and strategies available, which are explained in more detail below.
First of all, due to the close partnership with SIMPLE BUSINESS PLAN TEMPLATE PARTNERS, there is access to high quality products with favorable payment terms, an own R & D team in the partner company, the long-standing business relationships with customers in SIMPLE BUSINESS PLAN TEMPLATE REGION and the presence at industry events in such region, ensure that the company always follows the current trend with its products. In addition, trends can be recognized and used at an early stage, and the implementation of new ideas can be implemented easily and without problems due to the shared use of existing resources. Many competitors cannot come up with the same requirements.
The SIMPLE BUSINESS PLAN TEMPLATE COMPANY will be successful in the market for furniture of the kind mentioned, offering cheaper prices than comparable suppliers with the same quality and more flexible service and better quality as a low-cost supplier at similar prices. As a result, they will be positioned very competitive overall; not only by providing cheap and high-quality goods, but also through service and customer service, competitive advantages will be guaranteed.
A professionally designed marketing adapted to the wholesale concept will also help to communicate own advantages in the growing market, and gradually expand the position. Conventional marketing will be combined with a long-term branding strategy that will create a protected image that will make SIMPLE BUSINESS PLAN TEMPLATE COMPANY a well-known and trusted name among furniture retailers in the foreseeable future.
2.2. SIMPLE BUSINESS PLAN TEMPLATE Target Groups
The most important target groups for the SIMPLE BUSINESS PLAN TEMPLATE COMPANY in the first phase of the company development are medium-sized and large furniture manufacturers, interior design companies, interior designers, installers and furniture repair companies in SIMPLE BUSINESS PLAN TEMPLATE REGION, especially those who equip offices or other businesses.
In the long term, the sales area will also be extended to other regions. The assortment is actively oriented to the trends of the future, in order to ensure a continuous alignment according to the needs of the target group. With its own strong sales team, the company will be able to provide comprehensive support to a large number of customers, and successfully enter the market thanks to continuous adaptation to the needs of the target group.
2.3. SIMPLE BUSINESS PLAN TEMPLATE Risks
The main risks lie in the recurrence of crisis effects such as mass redundancies, which strongly influence consumer sentiment and investment behavior, for example, by companies. However, this systematic risk cannot be minimized, only counteracted by cost-conscious economics and strong competitiveness. Due to the good coverage by the partner company, which also implies good payment terms, SIMPLE BUSINESS PLAN TEMPLATE COMPANY will be able to maintain a reasonable level of liquidity.
Risks of an operational nature such as: transportation, storage or default, are minimized by taking out appropriate insurance and choosing reliable logistics providers. Other risks are problems of the partner’s company, as well as problems of one or more client companies. However, as all partners have been in business and proven to be well-managed ventures for many years, and more business contacts will soon emerge, the company will be able to bear this important but unlikely risk.
The international positioning exposes the SIMPLE BUSINESS PLAN TEMPLATE COMPANY to currency risks. At present, the dollar exchange rate is at a level relative to the Euro and the Chinese Yuan, which has a slightly negative impact on the business model. However, the XXXX currency is likely to continue to depreciate in the long term. A very weak dollar, or a very strong RMB, could become a problem in the long term, as the imported goods would then become more expensive for SIMPLE BUSINESS PLAN TEMPLATE REGION buyers due to currency conditions.
SIMPLE BUSINESS PLAN TEMPLATE SWOT- Analysis
The following SWOT-table shows the strengths, weaknesses, opportunities and threats in a clear format.
|· Strong partner company with own production in China.
· Managing director has a lot of experience.
SIMPLE BUSINESS PLAN TEMPLATE Partner
4.1. SIMPLE BUSINESS PLAN TEMPLATE Chinese partner company
The SIMPLE BUSINESS PLAN TEMPLATE PARTNERS (company profile available at http://www.SIMPLE BUSINESS PLAN TEMPLATE BRAND.com.cn/regards.php) was founded XX years ago by a handicraft furniture factory with only XX workers.
With currently X factories and more than XXXX workers, SIMPLE BUSINESS PLAN TEMPLATE BRAND is a professional furniture hardware manufacturer and service provider. The most important products by sales figures are drawer rails, handles and hinges.
The SIMPLE BUSINESS PLAN TEMPLATE BRAND Group, with co-founder SIMPLE BUSINESS PLAN TEMPLATE FOUNDER, was founded in XXXX, based in XXXX,, with anticipation of future expansion opportunities to incorporate the old company. The SIMPLE BUSINESS PLAN TEMPLATE BRAND Group now has XXXX employees, including research and development, quality department, sales and service, and design. XX% of the products is for export. Main markets are XXXX, XXXX, XXXX and XXXX. SIMPLE BUSINESS PLAN TEMPLATE BRAND as a brand is registered in XX countries.
The products are SGS approved, factories are TUV and ISO XXXX: XXXX certified. Modern machinery and good production management, quality control and service all contribute to delivering great value.
4.2. SIMPLE BUSINESS PLAN TEMPLATE Existing customers/potential customers/Other partners
Thanks to the long-term business activities of the SIMPLE BUSINESS PLAN TEMPLATE PARTNERS in SIMPLE BUSINESS PLAN TEMPLATE REGION, business contacts to two major customers already exist, with more to come. The following list contains details about each company.
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SIMPLE BUSINESS PLAN TEMPLATE Location
SIMPLE BUSINESS PLAN TEMPLATE LOCATION has been chosen as a location, as the city can boast many advantages for the specific orientation of the start-up company. On the one hand, the situation in an economically strong region with a strong focus on industry plays a decisive role. In addition, many trade fairs are held in the region, which can be used as presentation platforms.
The presence of large airports near the location was another good reason to choose SIMPLE BUSINESS PLAN TEMPLATE LOCATION, as air transport will be used in both business areas in certain situations. The possibility of direct quality control makes a big difference with the announced business model. Cheap and modern office space is a good basis. Market entry is available. A foreigner-friendly living environment, good infrastructure and a rich supply of skilled labor were also arguments that were considered for the location decision.
SIMPLE BUSINESS PLAN TEMPLATE Marketing
6.1. SIMPLE BUSINESS PLAN TEMPLATE Pricing Strategy
The SIMPLE BUSINESS PLAN TEMPLATE COMPANY is as a wholesaler and will always keep its prices very low. Discounts and seasonal promotions as well as loyalty bonuses also ensure a fast and effective market development, a fast stock turnover time, short financing cycles, and high customer loyalty. The purchase prices, as production prices of the partner company ,SIMPLE BUSINESS PLAN TEMPLATE PARTNER, increased by the logistics and insurance costs form the lower limit of the selling price. The profit margin is adjusted to the level of competition, the higher the volume of goods, the lower the margin that can be achieved.
6.2. SIMPLE BUSINESS PLAN TEMPLATE Communication Policy
For customer acquisition, SIMPLE BUSINESS PLAN TEMPLATE COMPANY will use a professional communication policy. On the one hand, it will present its products via its own website. Through an integrated web shop, wholesalers have the opportunity to order directly from the SIMPLE BUSINESS PLAN TEMPLATE COMPANY. The presentation includes product images from different perspectives, so that interested parties can have a good impression of the products. In addition, details regarding the material used and its dimensions are given. Internet and printed marketing (for example, advertisements in XXXX, XXXX, XXXX and others) will draw the attention of the target group to the website and the offer of the company.
The most important marketing tool of SIMPLE BUSINESS PLAN TEMPLATE COMPANY will be appearances at trade fairs and exhibitions. The company can choose from a wide range, as SIMPLE BUSINESS PLAN TEMPLATE REGION is an important furniture market, for example XXXX and many more. The extensive research of potential major customers and the targeted approach by telephone, followed by the delivery of meaningful advertising material such as brochures and catalogs, also forms a second important pillar in direct marketing. The customer’s visit; the fruitful and structured sales pitch; and the leaving of appealing business cards, giveaways and other print advertising material, often leads to the goal in the industry. Especially in the early days of successful customer acquisition, the customer must then be very well looked after, often he wants to see test deliveries or inspect the goods still in the custody of the supplier on site before the purchase takes place.
It should not be forgotten that SIMPLE BUSINESS PLAN TEMPLATE COMPANY already has a basis through its existing business relationships in SIMPLE BUSINESS PLAN TEMPLATE REGION, which not only enables a steady stream of goods to be sold, but also gives the young company an initial reputation by making it more meaningful providing references. Thus, the start-up company should be able to make its communication policy very effective.
SIMPLE BUSINESS PLAN TEMPLATE Managing Directors
The Managing Director of SIMPLE BUSINESS PLAN TEMPLATE COMPANY, SIMPLE BUSINESS PLAN TEMPLATE FOUNDER, is an experienced businesswoman who has experienced and influenced the XXXX boom years up close. After graduating from high school with a degree in marketing and later international trade in XXXX, SIMPLE BUSINESS PLAN TEMPLATE FOUNDER passed through several career stations, including sales and marketing for subsidiaries of Western brand companies such as XXX.
XXXX took her first executive position as Deputy General Manager of a company; XXXX joined the SIMPLE BUSINESS PLAN TEMPLATE BRAND Group, where she remained for almost X years. She ended her involvement with a job offer in SIMPLE BUSINESS PLAN TEMPLATE REGION and then spent seven years working for XXXX as a shift supervisor. Due to a restructuring, she switched XXXX into a textile wholesaler as a sales force, but quickly realized that she would rather start her own business.
SIMPLE BUSINESS PLAN TEMPLATE FOUNDER has been through many career development centers, enabling her to learn from the ground up to handle supplier and distribution negotiations, coordinate logistics companies, lead teams and independently make important decisions. With over XX years of professional experience, including XX in leading positions, SIMPLE BUSINESS PLAN TEMPLATE FOUNDER is well placed to build the SIMPLE BUSINESS PLAN TEMPLATE COMPANY. Due to her many years of experience and many business relationships, SIMPLE BUSINESS PLAN TEMPLATE FOUNDER is the ideal manager for the SIMPLE BUSINESS PLAN TEMPLATE COMPANY.
SIMPLE BUSINESS PLAN TEMPLATE FOUNDER is a native XXXX speaker and also has a good command of the English language. She will quickly strive for a better knowledge of the English language as soon as the foundation is done, until then, resorting to the help of an assistant.
SIMPLE BUSINESS PLAN TEMPLATE Employees
The personnel requirements and the tasks of the employees are presented in a clear form in the following table.
|Foreign languages Secretary (part time)||Take over office work and communication services. Translate and interpret, receive customers and plan appointments of the Managing Director and the sales staff, etc.|
|Sales (part time)||Advise customers, look after and actively acquire new customers, conduct negotiations, create offers, accompany managing directors during customer visits, ensure quality assurance, etc.|
SIMPLE BUSINESS PLAN TEMPLATE Financial plan
9.1. General Financial Plan Comments
Initially, the company has a capital of $XXXX (USD) available. A loan is not planned. As the SIMPLE BUSINESS PLAN TEMPLATE PARTNER partner company has a great interest in the success of the SIMPLE BUSINESS PLAN TEMPLATE COMPANY, good payment terms and other support measures, such as marketing cooperation and information exchange, increase the freedom of action of the start-up company.
Reaching the break-even point is not expected before the second year, in the third year a rise in sales is expected due to a rapid increase in sales. Due to existing customers and a tight organization, the company will be able to cope well with the difficult initial phase and provide sufficient liquidity. A substantial portion of the costs is attributable to marketing expenses, which can be withheld in the event of a liquidity shortage.
It is expected that the founding company will also be able to operate with the current capital contribution in a financially flexible scope due to the good knowledge of the matter by the Managing Director, without the need of borrowed funds or additional deposits. The later expansions are also to be financed from their own resources, for example via retained earnings.
The SIMPLE BUSINESS PLAN TEMPLATE COMPANY will be issued a fund of $XXXX (USD).