International Trade, Import-Export Business

1. SHORT BUSINESS PLAN EXAMPLE COMPANY Executive Summary

The SHORT BUSINESS PLAN EXAMPLE COMPANY is a trading company based in SHORT BUSINESS PLAN EXAMPLE LOCATION. On its own account and under its own name, the SHORT BUSINESS PLAN EXAMPLE COMPANY buys goods from suppliers and sells them to other companies. The SHORT BUSINESS PLAN EXAMPLE COMPANY draws in a large pool of customers. In addition, the company offers logistics services for companies. The SHORT BUSINESS PLAN EXAMPLE COMPANY is active in the fields of strategic sourcing, supply chain management and logistics.

SHORT BUSINESS PLAN EXAMPLE FOUNDER, Managing Director of SHORT BUSINESS PLAN EXAMPLE COMPANY, has been operating in SHORT BUSINESS PLAN EXAMPLE LOCATION since XXXX and would like to be positioned in the market as a strong export trading partner for similar local companies. SHORT BUSINESS PLAN EXAMPLE FOUNDER can look back on many years of professional experience in logistics and has a large network of partners and customers.

In order to strengthen the trust of the suppliers and the customers in the company in the long term, a permanent residence permit of the Managing Director in SHORT BUSINESS PLAN EXAMPLE  REGION is indispensable.

1.1.         SHORT BUSINESS PLAN EXAMPLE Trade focus

The SHORT BUSINESS PLAN EXAMPLE COMPANY buys goods from industrial companies in order to export them in their own name and for their own account. The company acts as an independent trading company and is active throughout the procurement process. In doing so, decisions are made concerning quantity, assortment, quality, price and suppliers along the value chain. From strategic purchasing of goods to unloading of cargo, the company is involved in the entire trading process and acts interculturally in the two major economic markets of SHORT BUSINESS PLAN EXAMPLE REGION. AND SHORT BUSINESS PLAN EXAMPLE CUSTOMER REGION.

Suppliers in SHORT BUSINESS PLAN EXAMPLE REGION have the advantage through the SHORT BUSINESS PLAN EXAMPLE COMPANY that language barriers, technical self-image, quality expectations, intercultural misunderstandings (which can lead to unpredictable costs), delayed delivery times and product defects, are minimized by a professional dealer such as the SHORT BUSINESS PLAN EXAMPLE COMPANY as an active partner.

In logistics, the SHORT BUSINESS PLAN EXAMPLE COMPANY acts as an intermediary between local companies and foreing customers. The SHORT BUSINESS PLAN EXAMPLE COMPANY offers storage, administration, loading and unloading services to companies, as well as various options for shipping the cargo to foreign countries. Depending on the order, the freight will be shipped by sea or XXXX.

SHORT BUSINESS PLAN EXAMPLE COMPANY specializes in the following product groups and services:

1. Electronics: Purchase and export of sensors, gas transmitters and filters from local companies to foreign companies.
2. Chemistry: Purchase and export of cleaning agents for ships, industrial machinery and printers from local companies to foreign companies.
3. Mechanical components: Purchase and export of mechanical components of various local companies to foreign companies.
4. Consumer Goods (FMCG = Fast Moving Consumer Goods): Purchasing and direct selling in the field of baby food and cosmetics of various local drugstores to foreign end consumers.
5. Logistical services: storage, administration, loading and unloading of goods from local companies to foreign companies through air and

1.2.         SHORT BUSINESS PLAN EXAMPLE USPs

The SHORT BUSINESS PLAN EXAMPLE COMPANY is managed by SHORT BUSINESS PLAN EXAMPLE FOUNDER, who has been working in the import / export sector for many years and has many years of professional experience in logistics in foreign countries. The managing director has a very large network of customers in a wide range of industries in foreign countries, as well as logistics partners. Intercultural challenges faced by local companies exporting to foreign countries are minimized by SHORT BUSINESS PLAN EXAMPLE COMPANY as a customer in SHORT BUSINESS PLAN EXAMPLE REGION through an experienced and multilingual team.

With a keen sense for the consumer market in foreign countries, SHORT BUSINESS PLAN EXAMPLE FOUNDER is able to flexibly meet the demand of end users in foreign countries for local products.

In her private life too, the managing director is strongly connected with the location and plans her future in SHORT BUSINESS PLAN EXAMPLE LOCATION. SHORT BUSINESS PLAN EXAMPLE FOUNDER owns a multiple dwelling in SHORT BUSINESS PLAN EXAMPLE LOCATION, which is also the location of the company.

2. SHORT BUSINESS PLAN EXAMPLE Market Analysis

The SHORT BUSINESS PLAN EXAMPLE COMPANY specializes in exports to  XXXX as a trading company. Therefore, a market analysis of the target market is indispensable for this business plan. Since XXXX and SHORT BUSINESS PLAN EXAMPLE REGION are strong trading partners, the following section analyzes the most important figures for bilateral foreign trade.

SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER recorded an annual trade surplus between XXXX and XXXX. In XXXX, it was still at XX, X billion US dollars and climbed XXXX to XXX billion US dollars high.  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER suffered a brief decline in XXXX as a result of the global economic crisis.

According to XXXX Datareport, export XXXX accounted for about XX% and imports about XX% of gross domestic product. The positive trade surplus shows  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER’s competitiveness despite the ongoing economic crisis.

A closer look at imports to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, shows a downward trend between April XXXX and April XXXX. However, the XX-year comparison shows an upward trend in imports to  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER. This means that SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER relies on strong trading partners abroad and that local goods continue to be imported into  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER.

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Chart X: XX-year statistics incl. Trend line of imports.

Source: www.tradingeconomics.com

On the other hand, the numbers SHORT BUSINESS PLAN EXAMPLE REGION exports to  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, show a clear upward trend. Between XXXX and XXXX, the export increased by more than XXX%. The economic relations between SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER and SHORT BUSINESS PLAN EXAMPLE REGION are therefore enormously important for both countries, and the figures of both countries confirm the positive growth in bilateral foreign trade.

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Chart X: Value of local companies exports in millions of euros to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER

between XXXX and XXXX

Source: Statista

The import figures in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, illustrate that, according to XXXX.com, SHORT BUSINESS PLAN EXAMPLE REGION is the fifth most important import partner for SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER after the XXXX, XXXX, and XXXX. If one looks at the figures on the other side, i.e. the exports from SHORT BUSINESS PLAN EXAMPLE REGION to  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, this confirms the fact that demand in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER for products “made in SHORT BUSINESS PLAN EXAMPLE REGION” remains high. The SHORT BUSINESS PLAN EXAMPLE COMPANY has thus positioned itself in a growing market with good future forecasts. According to the business climate index XXXX of the SHORT BUSINESS PLAN EXAMPLE COMPANY Chamber of Commerce, SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER is also listed as XXXX among the most important trading partners for SHORT BUSINESS PLAN EXAMPLE REGION. After the XXXX, XXXX, XXXX and XXXX, SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER is in X-position in the area of export.

The most important export goods of SHORT BUSINESS PLAN EXAMPLE COMPANY to  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER were XXXX:

1. Vehicles (XX%)
2. Machinery and mechanical equipment (XX%)
3. Electronics (XX%)
4. Optical products (X%)
5. Aircraft (X%)

The SHORT BUSINESS PLAN EXAMPLE COMPANY is already established as a trading company in the sectors of machinery, mechanical components, electronics and optical products and thus meets the demand of three important export groups.

Exports from SHORT BUSINESS PLAN EXAMPLE REGION to  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER are subject to weaker fluctuations, than imports from SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER to SHORT BUSINESS PLAN EXAMPLE REGION; and exports are steadily improving. On average, SHORT BUSINESS PLAN EXAMPLE REGION exports to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, grew by X, X% while imports from SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER to SHORT BUSINESS PLAN EXAMPLE REGION grew only by X, X%. These figures also confirm that the SHORT BUSINESS PLAN EXAMPLE COMPANY has positioned itself in a future-proof market.

After a compact analysis of  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER’s foreign trade, the following section details some industries where SHORT BUSINESS PLAN EXAMPLE COMPANY operates as a trading company.

Electronics – Sensors:

Another field in which the SHORT BUSINESS PLAN EXAMPLE COMPANY handles is the export of sensors to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER. According to XXXX, XXXX’s global sensor market grew to XXXX by XX, X%. XXXX, XXXX, SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER and SHORT BUSINESS PLAN EXAMPLE REGION accounted for only XX, X% of the market share, with SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER holding XX% of the world market in the sensor industry. Between XXXX and XXXX, this industry in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER grew by an average of XX, X%. Once again, the SHORT BUSINESS PLAN EXAMPLE COMPANY is exporting sensors to  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER in a profitable sales market.

Chemistry: SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER has the largest market share in the chemical industry worldwide. Although XX%% of XX% in the years XXXX to XXXX, according to a study from XXXX, SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER is still the country with the greatest demand for chemical products and demand may be alone in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, up to XXXX account for around XX% of the world’s market.

FMCG: The Fast Moving Conusmer Goods

SHORT BUSINESS PLAN EXAMPLE COMPANY is active in cosmetics and babycare products. Unlike the products mentioned above however, the FMCG is distributed by the company directly to foreign end customers. The foreign cosmetics market, for example, has brought in more than XX, XX billion US dollars for the first time in XXXX, the XXX name, according to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, XXXX.com, which is a surname of XX% compared to XXXX. Foreign households are increasingly paying attention to which products are being bought at what price, and just under XX% of all households are financially owned by women. The SHORT BUSINESS PLAN EXAMPLE COMPANY distributes FMCG directly to foreign consumers. In the field of babycare products, the SHORT BUSINESS PLAN EXAMPLE COMPANY serves the great demand of foreign customers for baby milk powder for example. After the milk powder scandals in  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER in the years XXXX and XXXX, in which one hundred thousand babies fell ill and six babies died, many consumers have lost confidence in baby products from  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, and have since been requesting more and more babycare products from SHORT BUSINESS PLAN EXAMPLE REGION. According to XXXX, member of the management of the drugstore chain XXXX, the demand for baby powder is greater than the supply (Handelsblatt, XX.X.XXXX). XXXX, XXXX and XXXX all record increases in babycare sales. Baby food products are exported annually from SHORT BUSINESS PLAN EXAMPLE REGION to  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, worth XXX million dollars, with a rising trend. The Managing Director plans to offer these consumer goods in the future over a larger E-Commerce offerer such as XXXX.

XXXX is the largest e-commerce provider in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER and operates both bXb (distribution customers) through XXXX.com and bXc (end users) through XXXX.com (an auction house that operates similar to XXXX). The number of buyers at XXXX increased XXXX from XXX million buyers (X. quarter XXXX) to XXX million buyers in X. quarter XXXX. Only in the X quarter, XXXX buyers went back to XXX million. According to XXXX, XXXX has a market share of XX% in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, and is a leader in both, the country and the metropolitan areas. XXXX’s revenues increased from X.XXX million dollars in XXXX to XX.XXX million dollars in XXXX.

In summary, the SHORT BUSINESS PLAN EXAMPLE COMPANY has positioned itself in flourishing sales markets in  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, and it can be assumed that the company will be able to increase its supplier base in SHORT BUSINESS PLAN EXAMPLE REGION, as well as the customer base in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER over the next few years.

The expansion of direct sales of consumer goods such as baby food and cosmetics by the online giant XXXX will continue to boost sales there in the long term.

2.1.         Competitive Analysis

The competitive situation for the SHORT BUSINESS PLAN EXAMPLE COMPANY is favored by the already successful market entry in XXXX as well as by a strategically good market position in both SHORT BUSINESS PLAN EXAMPLE REGION and  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER. A multi-lingual team of employees, and the many years of professional experience in the area of import / export and logistics of the Managing Director, SHORT BUSINESS PLAN EXAMPLE FOUNDER, make this possible. Through the direct distribution of local FMCG to foreign end customers, SHORT BUSINESS PLAN EXAMPLE COMPANY has focused on a growing market with strong demand.

The SHORT BUSINESS PLAN EXAMPLE COMPANY is in competition with all local trading companies which export local products to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER. However, an exact number can not be quantified here.

2.2.         Target group

The SHORT BUSINESS PLAN EXAMPLE COMPANY specializes in foreign growth markets, which have seen increasing sales in recent years. The company exports local products to industries with high demand for local industrial products, with an eye on both, the foreign economy and consumer trends in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER. The target group in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, therefore consists of SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER companies that have a need for local imported products. Looking at the direct sales of local FMCG to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER end users, the target group expands here many times over. The SHORT BUSINESS PLAN EXAMPLE COMPANY sells babycare products to all expectant or young parents in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER, and cosmetics to all SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER women who shop online.

In SHORT BUSINESS PLAN EXAMPLE REGION, only suppliers of products that meet demand in the SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER industry or in the consumer goods market, are eligible for the SHORT BUSINESS PLAN EXAMPLE COMPANY.

2.3.         Risks

The risks for the SHORT BUSINESS PLAN EXAMPLE COMPANY mainly consist of economic fluctuations in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER and SHORT BUSINESS PLAN EXAMPLE REGION, as well as currency fluctuations. Currently, SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER is in an economic crisis triggered by the devaluation of the national currency by the government in early XXXX. With a weak currency, SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER favors exporting its goods abroad because it makes goods cheaper for foreign countries. The stock market boom stimulated by the SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER government, and the attempt to stabilize the markets with a billion-dollar purchase of securities, also failed. SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER’s central banks saw a reduction in foreign exchange reserves of XXX billion US dollars. The current economic crisis may cause international investment by foreign companies in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER to decline.

In addition, the threatening gestures from XXXX and the collapse of the oil price, are two factors that increase the nervousness of the markets. The SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER’s economy depends heavily on the political rulers. Whether these allow a greater liberalization of the markets, is questionable.

3. SWOT-Analysis

The following SWOT table shows the strengths, weaknesses, opportunities and threats in a clear format.

The biggest difficulty for the SHORT BUSINESS PLAN EXAMPLE COMPANY is the missing resident status of SHORT BUSINESS PLAN EXAMPLE FOUNDER in SHORT BUSINESS PLAN EXAMPLE REGION for XX or XX months. Due to the lack of a residence permit, the company is already facing major economic problems that will continue to threaten the business in the future. The consequences of the missing residence status of the managing director are essentially the following:

– Local suppliers and SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER customers have no confidence in the company.

– Reliable cooperation, terms of payment or warantees cannot be guaranteed.

– SHORT BUSINESS PLAN EXAMPLE FOUNDER has no self-confidence for future investment or marketing expansion.

– The company cannot hire long-term and qualified employees.

Further points are listed in the following table.

The manager feels because of the lack of residence title little home-connected in SHORT BUSINESS PLAN EXAMPLE REGION. She does a great deal of work to learn and understand both the Locallanguage and Localbusiness mentality. Ms. SHORT BUSINESS PLAN EXAMPLE FOUNDER strives to improve her Locallanguage skills. In particular, the low level of trust in the manager and thus in the company due to the lack of residence status are serious threats to the company.

4. Customers

4.1.         Supplier

The SHORT BUSINESS PLAN EXAMPLE COMPANY works with the following suppliers or customers:

Local suppliers

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Local suppliers in the field FMCG

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4.2.         Customer

Foreign customer

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Localcustomers in the field of logistics services

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5. Location

The SHORT BUSINESS PLAN EXAMPLE LOCATION site is a good choice in many ways. SHORT BUSINESS PLAN EXAMPLE LOCATION is a cheaper city compared to other major cities in SHORT BUSINESS PLAN EXAMPLE REGION, with relatively low living costs. Nevertheless, SHORT BUSINESS PLAN EXAMPLE LOCATION is an international city and a major trade fair location in SHORT BUSINESS PLAN EXAMPLE REGION. Although these factors are gratifying for the SHORT BUSINESS PLAN EXAMPLE COMPANY, they are not particularly relevant as the SHORT BUSINESS PLAN EXAMPLE COMPANY is a local customer service company. Walk in customers do matter. If a customer wishes a personal meeting, SHORT BUSINESS PLAN EXAMPLE LOCATION is a convenient location easily reached by numerous destinations. SHORT BUSINESS PLAN EXAMPLE REGION or Europe by train, plane or car.

6. Marketing Strategy

6.1.       Pricing policy

The SHORT BUSINESS PLAN EXAMPLE COMPANY offers exported goods from SHORT BUSINESS PLAN EXAMPLE REGION to SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER at competitive prices.

The SHORT BUSINESS PLAN EXAMPLE COMPANY expects the following sales for the next three years:

• XXXX: $XXXX (USD)
• XXXX: $XXXX (USD)
• XXXX: $XXXX (USD)

As the SHORT BUSINESS PLAN EXAMPLE COMPANY can be operated without tenancy by the managing director SHORT BUSINESS PLAN EXAMPLE FOUNDER, the rental costs for office space are eliminated.

6.2.         Communication Policy

The managing director plans to acquire further customers, by winning trade fairs in SHORT BUSINESS PLAN EXAMPLE REGION and SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER. The fairs include:

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A particular strength of the company are recommendations from existing  SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER customers who help attract new customers in SHORT BUSINESS PLAN EXAMPLE TARGET CUSTOMER. Furthermore, the SHORT BUSINESS PLAN EXAMPLE COMPANY has an internet presence www.XXX.com, which is relevant for the local suppliers and informs about the activities of the company.